“Better Homes and Gardens was first published in 1923 by the Meredith Corporation, the corporation which still publishes it today” (secure.uwf.edu). This magazine was originally named Fruit, Garden and Homes and a couple years later was changed to Better Homes and Gardens. Their target market is geared towards women homeowners and today the magazine has 40 million readers made up of 79% female and 21% male (Meredith.com). The magazines name came from the idea of wanting to show women how they can invest in their home by using DIY tips from the magazine around the house to make it look the best it can be. Meredith Direct Media says, “In a world of endless images and infinite choices, we sharpen her vision of the life she wants to live. Better Homes and Gardens stimulates creativity, delivers know-how, and surprises her with fresh ideas she can make her own. We power her passion to live a more colorful life. BHG. Life in Color” (Better Homes and Gardens). They define who their audience is and wants out of their magazine by making it their mission to researching their audience and delivering a product that they will want. …show more content…
The February issue has about 60 ads in the 137 page magazine. The most advertisements in this magazine is food ads. There are some repeat brands like Olay and Purina that advertise for different products that they have. There is also a lot of medicine advertised such as Taltz which is skin medicine, Linzess is for regular bowel movements, and Namzaric for people with Alzheimers. There were some ads targeted towards kids also, because the target audience for the magazine is