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Facebook Target Audience

1131 Words5 Pages

Considering the power of social media today, it 's of little surprise that all businesses need to sink their teeth into it in order to best reach their audience. Among the ruling hierarchy of social media platforms, though, it is Facebook that often takes the lead. So much so that some small businesses even concentrate on building a Facebook page alone rather than focus on building a website. And why not? Facebook has millions of users and those numbers increase even further practically every week. So what better way is there to reach one 's target audience – which ever demographic or group they may be – than by using Facebook 's platform for advertising and marketing a brand. Plus, the fact that Facebook pages have a variety of features, both …show more content…

However, considering what a diverse platform Facebook is, it 's not hard to imagine that Facebook 's developer tools will have the same power, if utilized. And, that 's exactly what Myntra did! The brand developed its e-commerce site for mobiles using Facebook 's developer tools. And, with the Facebook Mobile App Install Ads, the fashion brand used the “Lookalike Audience” feature of the app to target similar audiences [who have converted and purchased before]. The Facebook Login feature on the mobile app only attracted more customers as well thanks to the ease of logging in to the app. Thanks to these tools, Myntra 's sign up rate increased by 28% and cost per installs reduced by …show more content…

Facebook 's massive ad and campaign targeting options are what came to play here, as the brand not only targeted men and women in the 27 to 45 years age group, but also targeted its preferred audience via behavioral targeting options on Facebook (to find the habits and disposable income levels of the necessary clients). This ad campaign reached over 7 million people that fell within the target audience, and it also increased the brand 's favorability potential by 72% [higher than the average global benchmark].
Facebook Lesson to Take Away: Facebook has incredible audience targeting options. As a marketer or advertiser (or even an entrepreneur), if you have a specific target audience in mind, Facebook 's targeting tools are your best option.

There are dozens of other examples of Facebook campaigns that were (and are) a roaring success. So, even if all your business has going for you right now is a well-designed Facebook Page, know that you 're in good company and have a variety of marketing and advertising strategies available to you. All you really need is a solid and unique way to spin your story and your

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Figuring out your target market is a very important first step to figuring out a new marketing strategy for a company. The company my group chose was, Dave and Busters. Dave and Busters is an American-style entertainment center, featuring a restaurant, sports bar, and an arcade. There are many things that influence the demographic of a target market. In this paper I will analyze the target market demographics for our company; Dave and Busters, and explain why these demographics are so important for the financial side of Dave and Busters.

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In “What We Are to Advertisers” and “Men’s Men and Women’s Women” both Twitchell and Craig reveal how advertisers utilize stereotypes to manipulate and persuade consumers into purchasing their products. Companies label their audience and advertise to them accordingly. Using reliable sources such as Stanford Research Institute, companies are able to use the data to their advantage to help market their products to a specific demographic. Craig and Twitchell give examples of this ploy in action by revealing how companies use “positioning” to advertise the same product to two demographics to earn more profit. Craig delves more into the advertisers ' plan by exposing the science behind commercials.

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He attests that the most ideal path is to figure out how to “ignore the product information and one’s own feelings about the product” (75). Knowing who the focused on purchasers are and the survey edge the crowd has is likewise critical in examining commercials. Fowles presumes that passionate interests in commercials work since they get the gathering of people 's consideration and persuade them that they have to purchase the item being sold. Ads appeal to both men and women, in fifteen different

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When launching a new product or service, a company needs to develop the key group of customers in which they are targeting. There are many steps in identifying the target market; one of these steps is to look at past marketing plans in a company and collect information to produce a customer profile. This profile is important because “it influences the objectives, creation of the communications message and the channels and media mix being selected” (Gbadamosi and others, 2013, p. 275). When this profile is solidified, the appropriate methods to make a successful marketing plan can take action to launch the new product or service. Nordstrom’s Treasure & Bond, is a new clothing line by the leading fashion specialists, targeting 18-30 year

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In her essay, “It’s Not about You, Facebook. It’s about Us” Jenna Wortham does an excellent job of arguing the idea that Facebook’s users are the driving force behind its popularity and wealth. She uses several experts in the technology field to prove her point and Wortham herself is a technology reporter for the New York Times, proving her credibility for the piece. While the piece is very technical, Wortham is still able to emotionally appeal to the reader by adding an anecdote creating a connection between her and her audience. Finally, Wortham does an excellent job of organizing her essay to help readers understand the complex dynamic between Facebook and its users.

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The Facebook platform, the product of the Oculus Rift fans can follow live on the products produced by this company. Through this platform, fans can also get insights from consumers who have used the product of Oculus Rift. Oculus Rift party wise use Facebook platform this by putting pictures of their products with the world-renowned as the founder of Facebook Mark Zuckerberg itself. In this way the followers of Mark Zuckerberg will also get information about products Oculus Rift. In addition, the Oculus Rift is also heavily promoting their products through online games provided by their side.

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In the article, “How Facebook Makes Us Unhappy”, the author, Maria Konnikova deals with the issue whether Facebook makes its users unhappy. She is being neutral as she does not use bias language in this article. She provides various researches which proved that Facebook does make its users unhappy. Besides, there are also research findings which proved that Facebook does give some benefits. The author used general languages through which she is being objective to inform the public about this issue.

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References O'Keeffe, G.S., Clarke-Pearson, K. (2011). The Impact of Social Media on Children, Adolescents, and Families. The American Academy of Pediatrics. Retrieved October 16, 2015 from http://pediatrics.aappublications.org/content/127/4/800.short In this article, O'Keeffe, M.D. and Clarke-Pearson, M.D. weigh the positives and negatives of social media against each other.

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Being publicly traded company leads earning much more money than other social media network, worth a lot with fewer employees, a stronger management team and a clear target market in display advertising. However, by time Facebook will be challenging to maintain engaging users and not alienate them as Facebook users will face significant pressure to grow quarter over quarter that may degrade the user experience if the way to achieve that is to blast more useless ads to. So, it’s important for Facebook to maintain the alignment between the needs of their shareholders and their customers (Users) because of the accountability earned, making big mistakes will not be affordable in future. 3. It appears that FB operates with an "oops, I did it again" philosophy.

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Starbucks’ target audience is not gender-specific as it included both males and females. The age bracket for adults are between the ages of 25-40 years, and children aged 2 years and above. The adults in the target audience are married, and with children. From a social class viewpoint, affluent families are prioritized, focusing on households with middle to high income. Additionally, these are adults that have graduated tertiary education and are now urban professionals.

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Facebook is a company and an online social networking service and it functions as a mobile application and website that allows people to connect, share, discover, and communicate with each other on mobile devices and personal computers all around the world. Its services also contain Instagram, a mobile application that permits people to take pictures or videos, modify them with filter effects, and distribute them with friends and followers in a photo feed or even directly send them to friends; Messenger, which is a messaging application for mobile and also Web on numerous stages and devices, which permits people to attain others promptly, as well as allow businesses to involve with customers; and WhatsApp Messenger, a mobile messaging application.

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Smartphone ownership by young adults has risen dramatically since 2012. These younger smartphone users are more likely to use location-based information services than older users. Over 80% of young adults also use social networking sites such as Facebook, Twitter and Instagram. Microsoft advertising has premium content that attracts young adults and effective targeting to get the message across efficiently when they are online.

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The message appeals are also important as it will highly influence the attatude of the viewer and affect the buying decision. However, the company should take under the consideration the importance of the relationships marketing, therefore the direct marketing tools such as mobile marketing can be used to get more personal effect with the consumer. The online social networking is a create tool that is able to encourage the consumers to engage with the brand, especially when the target audience is the youth because they are the highest users of the Internet. However, in order to achieve the maximum success the companies must integrate the

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The rise of social networking has been a hallmark of the early 21st century. In the past decade, sites such as Facebook and Twitter grew to become not only a tool for building personal connections, but also a powerful platform for spreading ideas and broadcasting expressions. Coinciding with this explosion of online social activities, meanwhile, is the public’s growing detachment from traditional corporate media. In a 2017 study, Pew Research Center found that two-thirds of Americans now access news from social media, a significant increase from just one year ago (Shearer). Given the key role Facebook plays in delivering information and shaping the perspective of its users, it is important for the company to develop a cohesive framework that

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