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Advertising And Humanity By Jay Chiat

433 Words2 Pages

Jay Chiat’s essay in Advertising and Humanity presents his laudatory opinions about the media’s power of persuasion. At first Chiat’s tone seems hostile towards television and the Internet, but shifts to a more appreciative tone. He demonstrates how information can be easily distorted by a fraud hiding behind a computer screen but he also claims the media is an outlet in which ordinary people have the same amount of power to present the truth as someone who is more potent. Chiat argues that media is now a necessity for human nature because it is a form of accessible, free, and truthful communication. Through his use of asyndeton, Chiat states, “Media interferes with our capacity to experience naturally, spontaneously, and genuinely.” Individuals encounter the media on a daily basis and their opinions are unconsciously being affected by advertising and the press. Chiat believes that in today’s society it is impossible to obtain knowledge that is not distorted by some form of media. Chiat presents television and the Internet as a misleading means of communication. According through Chiat, truth is now a threat to human nature because it is misrepresented to individuals. Chiat uses a metaphor to describe television and the Internet as a “culprit” for the distortion of …show more content…

Chiat believes reality should be presented from different points of views so that people can form different opinions through independent research. Chiat uses an antithetical statement to show how simple it is to express one’s opinion. Chiat’s belief that “the more we hear from the powerless ones, the less we are in grasp of powerful ones” indicates that the media is democratic because authority and wealth do not impact one’s ability to voice their opinion, and as a result individuals are able to develop their opinions without worrying about

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