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Airborne: A Rhetorical Analysis

772 Words4 Pages

The Effectiveness of Airborne: A Rhetorical Analysis How important is it to you to stay healthy throughout the winter months? Millions of Americans spend thousands of dollars every year to help prevent getting sick. This year the cold and flu seem unusually vicious and many people have died. Airborne was introduced in 1999 as a remedy to help keep the common cold at bay. No one wants to be sick and not at their top performance for seven to ten days, the time it takes for a virus to leave the body. Airborne was created by an actual school teacher, Victoria Knight-McDowell, who was sick of being sick. She developed this supplemental concoction to help prevent becoming sick (Airborne Settles Case on False Advertising, 2008). Airborne has been …show more content…

The effervescent tablets come in different flavors and give an extra dose of vitamin C which can appeal to many other people who do not like to take pills. Airborne has done a good job at making sure the commercials are reaching their target market and making them personal and relatable for every watcher. By showing consumers examples of how it feels when our immune systems are low, and we are feeling drained. Whether we are at home, at work, on vacation, or even on an airplane the commercials relate to our busy lifestyles. There was a lawsuit in 2008, against Airborne for providing false advertising. The claim that it can ward off the cold was misleading and resulted in a settlement of $23.3 million dollars (Airborne Settles Case on False Advertising, 2008). Airborne in reality is a multi-vitamin of sorts that provides vitamins and herbs and has no real evidence of boosting the immune system (Airborne Settles Case on False Advertising, 2008). The supplement industry does not go through the FDA or do testing to verify …show more content…

The marketing plan used a balanced plan of packaging, slogan, and advertising to entice their product as a way to stay clear of a cold. The advertising was misleading consumers due to there is no proof that Airborne, a mixture of vitamins and herbs that may or may not boost the immune system of the taker. References: Airborne Settles Case On False Advertising. (2008, March 26). Retrieved February 16, 2018, from https://sciencebasedmedicine.org/airborne-admits-false-advertising/ Does Taking Vitamin C Actually Help Prevent a Cold? (2018, February 13). Retrieved February16, 2018, from https://greatist.com/health/vitamin-c-effective-remedy-common-cold Paralegal, L. S. (2017, October 03). Facts on Spring Valley Supplements and Vitamins. Retrieved February 19, 2018, from

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