Whiskey bottles. Brand new cars. Oak trees in the way. If a person is to live this lifestyle, the “Smell of Death,” coined by Lynyrd Skynyrd, will surround them. Alcoholism and drug addiction are issues which plague many people around the world. Over drinking and over dosing kill many people every year. Although drugs are harmful much like alcohol, alcohol is advertised as if it is harmless. The truth about alcohol and drugs is that they are both detrimental to a person’s health and life. Some organizations stride to inform the common people about the effects of alcohol while alcohol companies try their best to sell beer and liquor. Although these advertisements are made to get people on or off “the wagon,” they use the same techniques of pathos, logos, and ethos to benefit their cause or to sell their products. …show more content…
When trying to get people to either purchase their alcohol, or quit drinking, they will play the “emotional card” to get their way. For example, Heineken used the idea of cheating death via drinking their beer to try and make sales. Pathos is used directly here due to the fact that people want to live forever and the thought of death scares many. This advertisement gets people’s emotions flowing because some truly want to live forever and other people just like to drink, either way health is involved in this ad. Health is generally an undertone of alcohol advertisements such as the Heineken one because the company implies that the user’s troubles will go away. In reality the health of an individual who drinks heavily will decrease as will his or her quality of life due to the troubles alcoholism