Introduction Marketing is defined as a set communication between the business and its customers having the aim of selling the product or service to them. Marketers use different techniques such as market segmentation and target population. This is usually used to know consumer behavior. This in turn helps the organization obtain better profits. In marketing organizations use the 7ps of marketing mix which are place, product, price,physical evidence,process,people,and promotion. BACKGROUND OF ALDI COMPANY Aldi is one of the leading supermarket chains in the world with more than 8000 stores. The company was founded in 1946 by Karl and Theo Albrecht in Germany. The company is known for selling their products at a fairly pocket friendly price to its customers.ALDI store started operations in Australia in …show more content…
Micro trends The internal environment is very key in the success of the company generally. Two of the factors of the micro trends are discussed below: Customers- This are the most important of the internal environment factors of the organization. This is because without customers there will be no good business for the company. A customer can either be a person or an organization that requires either particular goods or services from a business. Businesses always aim to satisfy their customers in the most convenient possible. Aldi is a company that understands the importance of customers to their existence; by this the company understands that they must give their customers value for their money always. The company’s marketing team knows very well that customers always want the best quality of products at the lowest prices possible. Due to this factor Aldi uses competitive pricing to outshine its competitors. This is whereby it sells its products at a lower price as compared to its competitors so as to attract more customers and in turn get higher profits . this is done keenly by the company so as not to compromise on the quality of their products.