ALDI is a German based company which was established in 1948. Two brothers, Theo and Karl started this company together which has turned into one of the biggest retail outlets brand worldwide with more than 7000 outlets worldwide. Aldi entered Australian market in 2001 with its same worldwide strategy of providing high quality products at low end prices to the consumers which is one of the most successful strategies of ALDI for gaining and attaining a position in the market (Aldi Australia, 2008). ALDI search for the best local suppliers who provide high quality products which are then released for sale under ALDI’s own brand. 3.0 Marketing Analysis for ALDI 3.1 ALDI’s Strategies to position itself in market Aldi is referred as a reputable