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Aldi Grand Opening Event Analysis

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“Who would have ever through a small grocery store grand opening would be so festive and entertaining,” says Paris, Texas native Gloria Johnson. Johnson was one of the 3,526 people who came to support Aldi’s grand opening event on Friday, Oct. 30, 2015 in Paris, Texas. Before the grand opening event began, there was a long line of people ready to save the Aldi way. Vice President Scott Huska cut the grand opening ribbon at 8 a.m. and the crowd flooded the store. The Aldi staff was placed throughout the store to better the customer’s shopping experience. The first 50 customers received $25 ALDI gift certificates. ALDI tote bags and $300 worth of produce were given to customers. Six taste-testing stations was set up in various locations throughout
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