Allstate Commercial Propaganda Analysis

AllState Commercial Propaganda

All commercials have some form of propaganda in their commercials that they use. Their commercials can contain anything from transfer, band wagon, and loaded words. However, some commercials use a special way to use multiple at the same time to present something almost everyone experiences. AllState knows how to manipulate everything people see in their commercials into our life along with the somewhat crazy commercials they present. The all too well known insurance company effectively influence people with their many commercials forcing one experience everything from humor to agreeing with stereotypes.

The commercials shown contain many types of propaganda, but the most minor present is Transfer propaganda. Transfer

It transfers humor and relatability to the adult audience. It does this by showing the teen being all scared and a typical family situation that any adult does not want to be in. Therefore, as almost any viewer observes this with humor with ‘it’s not me so it is funny’ type of mindset. There is also the relatability portion that applies to adults. It is relatable for most because at some point in one's life they will live in this situation, so AllState enforces the subconscious idea to get their insurance because it cleaned up well in the commercial with the family presented and the only real damage is to the teen: grounded. The transfer of this same commercial to the teen and child audience however, is quite different. To the teen driver and child it represents that one hopes that their parents have AllState insurance because if the teen gets in an accident all the damage they’d want to receive is being grounded for a small amount of time. AllStates stereotype commercial however, transfers different meanings entirely. The commercial applies to everyone as the commercial has primarily humor everyone connects to. The commercial has the ‘Mayhem Man’ portray a stereotypical teenage girl driver. AllState sets

AllState especially does this with Mayhem Man and the classical family centered commercial. The Mayhem Man represents the everyday accidents people go through, ranging from a minor wreck on the side of the road, to the massive collision causing much harm. They drive home the idea that it happens to everyone and that they understand the circumstances of everyday life. With this they try to seem like they are on one’s side more than ever when in reality they are just trying to make more money and win more people over to their company through emotions, trust, and liability of people. Furthermore, in analysis the commercials seem very conspicuous if one pays close attention. AllState is literally feeding the people mindlessly watching information and creating this pattern to which they the people think of AllState in every ordinary situation. AllState also creates this effect with the family commercial. Whenever somebody watches it they are thinking that the actors could be them one day because they are so relatable and close to what an ordinary family would be like. Additionally, they continue to bombard one even further with exemplifying that the situation displayed is a very common one for any family and that one should buy AllState insurance so that they do not have to worry about any extra costs