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Allure A Christie Company Essay

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Allure, A Christie Company, Partners with Coca-Cola to Deploy Breakthrough In-Theatre Innovation Centers at Three Locations in China
Atlanta, GA. (December 15, 2016) – Allure, A Christie Company (Allure), and leader in activating brands, environments, and experiences digitally, recently completed deployments in Beijing, Shanghai, and Guangzhou which feature immersive and engaging digital signage within Coca-Cola’s new cinema Innovation Centers. These deployments are focused on the new Coca-Cola Phoenix – an exciting new touch screen fountain machine that is much like its US counterpart, Coca-Cola’s revolutionary Freestyle fountain beverage system.
This revolutionary concept, which offers more than twenty-five beverage choices all at the guest’s …show more content…

He added, "Today's audiences are digitally connected. When movie-goers visit the theaters, the presence of truly engaging digital signage solutions captivate and enhance their experience. This touchpoint helps us customize their beverage and theatre experience in new and differentiated ways.”
This first-phase partnership and deployment for these in-theatre Coca-Cola Innovation Centers mark Coca-Cola’s entry into the entertainment sector in China. Phoenix rollout also signifies Allure’s imperative role in orchestrating Coca-Cola’s unique appeal in movie theatre lobbies across Mainland China.
"Deployment of Allure dynamic digital signage solutions in China is an indication of our global commitment to the theatre industry," said Rodrick Glass EVP, Business Development for Allure. He added, “We will continue to bring innovative retail technology solutions to the theatre industry that enhance the movie-going experience and achieve key business objectives for our customers. This installation further strengthens our ongoing strategic relationship with The Coca-Cola

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