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Amazon Big Data Case Study

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Amazon is purely an online sales portal. Based on premium web rating organizations Amazon has a position ranging from 4 to 10 on a global ranking of premium websites. The presence of Amazon in the virtual world of internet is unquestionable. Big Data is a technology area which is highly talked about during the last several years. During the last 18 months, companies in the retail sector, manufacturing, construction, and technology areas have realized the extreme potential of Big Data and are trying to gain maximum advantage from it. Amazon is no exception. Amazon uses big data services to analyze consumer trends, marketing strategies, planning the development of new products, and other insights related to marketing their products and offerings. …show more content…

They are the prominent general retail stores with a physical presence. Both of these retailers have emerged as e-commerce centric due to the early adoption of e-commerce strategies. However, even those retail chains proved to be of no use to generate a tight competition with Amazon. In the long run, the growth of the e-commerce versions of these supply chains can pose a threat to Amazon. (Wahba, Phil)
Advantages for an Amazon Customer
Amazon adds value for money for the customer. The business model of Amazon ensures that the product is available for the customer at the best possible price. The fast shipping strategies also ensure customer satisfaction. These aspects offer an excellent value proposition to the customer. Since Amazon is present globally and is successfully into business for a long time period, the strategies of Amazon are sustainable.
The delivery system of Amazon is a class apart. They have their own delivery system which is fast and reliable. Amazon has made another crucial and innovative step in product delivery by announcing its new drone delivery system called Amazon Prime Air. The system projects to use robotic drones which fly to your doorstep to deliver products. The company is awaiting a nod from the legal regulations and other authorities to start with the new delivery …show more content…

Each buyer or seller needs to make a one-time sign-up and the activities of the user are remembered by the website on subsequent visits. Due to the same reason, the website generates loyal customers as well. In the case of any issues with buying or selling activities, the customer support facility is available for solving the issue. Amazon also conducts frequent surveys and polls to get customer feedback and to improve themselves. Amazon does not sell or share the confidential information provided by the customers for the purpose of signing up with Amazon. They have a declared privacy policy that highlights this aspect of

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Any information we receive from you online, is collected through our SSL (Secure Socket Layer), which assures you that this information will be kept on our secure servers, and is not available to any outside party not participating in our marketing programs, or using our marketing tools. Non-Liability: We have no control over the privacy policy of our customers once you provide them with private information directly. This includes third party websites that you may connect with while using one of our websites. We are not responsible for data other companies obtain in this manner. CONSENT

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Carney & Deb absolutely have an ethical obligation to their clients to respect this information. This information is entrusted to them by their clients and they are willingly giving them important life changing information. Carney & Deb have been hired to do a service and that is what they should do with standards set forth with values and integrity. The steps they should start with are by having a strong electronic security dashboard and keep up to date on their licensing. They need to make sure they don 't run out their subscriptions and run virus scans on schedule each night while they aren 't using their devices.

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Big data can analyze your completion and provide a picture of what they are doing in areas like product release, price changes, and location targeting. Big data can analyze customer trends in real time and can look at many areas including advertisements,

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This is a form of invasion of their privacy, and a serious issue in which there are no

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finishing goods, order handling, delivery, dispatch, invoicing; Sales & Marketing for example customer management, order taking, promotion, market research, sales analysis; Servicing for example warranty, maintenance, education and training. Support activities of Amazon include administrative and finance infrastructure; human resources management; product & technology development and procurement. This leads to less cost and more profit margins. The Walmart value chain is also almost the same except there are physical stores involved in between while Amazon has everything through online platform.

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Analyze Amazon.com using the competitive forces and value chain models. How has it responded to pressures from its competitive environment? How does it provide value to its customers? a) Competitive forces analysis i) Entry of competitors It is easy for competitors to enter the market by establishing an e-shop and Amazon laid the groundwork for competitors (Flat World Business, n.d).

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Amazon has achieved many milestones from starting in the founder’s garage in 1994 to the growth in revenue to US$147.8 million in 1997 and then to the revenue growth of US$177.866 billion in 2017 (Amazon, 2018a, Amazon, 2018b and Jurevicius, 2018). These milestones were achieved through tenacious focused strategies of meeting their customers’ needs and wants. These strategies have maintained and expanded their customer base locally and internationally and have increased its market shares and profit over the last two decades. In addition, projection for the company’s growth and expansion for the next three to five years looks positive as it predicted to grow at the same rate with its expansion internationally and continued focused in satisfying consumers’ wants (Amazon, 2018a). Although, some factors such as governmental policies, legal issues and natural disasters could pose a threat to Amazon’s growth plans, the management team led by the founder and Chief Executive Officer (CEO) are working on mitigating the risk (Amazon, 2018a).

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• Big companies are using predictive analytics. For example open your Amazon site and take a look around the site. A huge percentage of the screen is devoted to “recommended” products, and each recommendation area is a slightly different predictive algorithm based on different data.

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How Is Healthcare Sector Leveraging Big Data Technologies? The global population of human beings has been roughly estimated to have touched the figure of 7 billion by now. Also, the last two decades have seen a very high surge in the world getting digitally connected in an amazing way – thanks to the rapid penetration of computers, the Internet and finally the mobile phone internet access that has now brought even the remotest areas of third world nations and most advanced regions of developed nations on the same platform.

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Also, if the customer likes the book, he or she might come back to buy a similar one. Another way Amazon takes advantage of the Long Tail is by selling rare books that no traditional bookstore has, making huge profits from this: 57% of the profit comes from selling these rare types of books [8]. A third advantage from exploiting the Long Tail is the Amazon Associates branch. Amazon has a lot of products, not only books and it can’t predict where or how to advertise, so a system was created that allows anyone to become an associate, post an Amazon University of Bristol - Algorithmic and Economic Aspects of the Internet Page 3 of 6ad and if a sale is made, the associate takes 4% of the sale [9]. B. Movie industry – Netflix Netflix has only 30% of its movie database consisting of new releases [10].

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Tasting Success Article Page 95 Discussion Questions Question 1 Which decisions in this story could be considered unstructured problems? And structured problems? Structured problem Can be defined as a straightforward, familiar and easily defined issue, and it is easily solved by the eight step-by-step process Identify a Problem, Identify Decision Criteria, Allocate Weights to the Criteria, Develop Alternatives, Analyze Alternatives, Select an Alternative, Implement the Alternative and Evaluating Decision Effectiveness. The issue as described in the article is the orange juice production and it is considered as a structured problem, and the way it is produced, its mechanism is responsible for the production as it is based on Coca-Cola’s mixture

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Today, many people prefer to order products from Amazon instead of going to stores or malls. c. DESCRIPTION OF MY SUBJECT (AMAZON.COM): Amazon (Amazon.com) is the world’s largest online retailer and a prominent cloud services provider. The company was initially a book seller, then later it expanded to sell a wide variety of consumer goods and digital media as well as its own electronic devices, such as the Kindle e-book reader, Kindle Fire tablet and Fire TV, a streaming media adapter (Rouse, 2018).

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A famous saying goes, ‘It 's never too old to learn.’ Since we entered the 21st century, the world changed very quickly; sometimes we cannot keep up with the high tech innovations. One of the most important thing is to transfer the difficult information into common sense, which is very easy to understand. Big Data is a term that refers to collecting all the information from human being, so it 's more intelligent than humans, and of course it isi helpful to us because we do not need to do the research and analysis, Big Data has more experience and methods, even the human thinking, and this the reason why the AlphaGo can easily beat the world champion. We cannot simply look at the computer as a machine, they are independent or part of us.

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Karen(2010) explains that, ignoring privacy policies can not only be explained as unethical but also cunning and

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Amazon’s culture is based on employees’ competiveness, hard work and innovation. This corporate culture however brings a really stressful environment among the organization. For the past years, the company lessened the impact of a negative culture whereas the financial reports as well as the innovation were reported as the most important things. Nevertheless, organizational culture is nowadays becoming really important. It was for example seen in the Harvard Business Review when the CEO of Amazon went from one of the top ranked CEO in 2014 to the 87th position in only twelve months.

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