Would you pay 40 thousand dollars for a car worth just over half that price? Purchases like this happen every day and most people are oblivious to it. Cars that should be purchased at much lower prices are being sold at sky-high prices to maximize net profits for car makers. Evidence of this is shown through resale. When a car is purchased, after even putting a single mile on the odometer, the car is considered used and will sell for a fraction of the cost of a brand new model. Due to inflation, prices of almost all consumer goods has increased steadily over the years. This inflation has also impacted cars. While many car manufacturers price their cars according to the build quality, some have reached the point to where they can factor in brand …show more content…
Back in the late 80s and early 90s, German car quality was unmatched compared to that of Japanese and American cars. But, today, most cars will have options for leather, heated seats, power seats, and built-in GPS, for little to no additional cost. While German cars still have a unique refinement to their upholstery and build quality, the jump in price is usually not worth it. For example, my family purchased a new Ford Edge in 2008. The Edge at the time had a “limited” trim option, which offered leather, heated, power seats, GPS, and an aluminum interior trim. In the same year (2008), cars such as BMW were making the previous body style BMW X5. The older body style included many of the same features, plus a few more small features, all for a significantly higher price. Nowadays, jump in price is merely for a person's own social status, and to most is not worth the price. For example, more people will look and talk about a new BMW M3 or Mercedes C63 AMG compared to a new Ford Fusion or Hyundai Sonata. In general, people will pay more for a car with better build quality, reputation, or social appearance, due to their own human