The Art of Youth Persuasion Overall this ad serves to persuade American youth into purchasing denim wear from American Eagle because it provides the American image. American Eagle uses this ad to send a message of unity through a candid group of young Americans. The image represents patriotism through the reference to the constitution. This ad presents the idea that there is one American way and American Eagle is the key to fitting into modern day society. This visual was produced by the American Eagle clothing company primarily for junior sizes. The creator intends to convince teens and youngs adults their clothing style meets the unspoken criteria for social standards. Professor Karen J. Pine, of the University of Hertfordshire states, “When we put on a piece of clothing we cannot help but adopt some of the characteristics associated …show more content…
The reference to the constitution, “We the people,” is the biggest and boldest font presented. This is most likely because the creator was trying to emphasize the importance of this reference and how their clothing represents patriotism. The image is consistent from left to right and includes your average Americans of different backgrounds. The multitude of well groomed people are presented in a candid fashion. The creator most likely does this to create a comfortable and happy tone. The words presented alongside the image however are of different fonts however they are the same color to ensure the reader they flow together. The white font also ties into the colors of the undershirts for the majority of the group. From the sunlight to the laughter and human contact, the viewer is presented with the image of comfort and friendship. Comfort can be seen as the overall tone of this ad. This is important when persuading one to buy a product to ensure customer