Impact of Ecommerce on Today's Business Santhosh Varma Katari Prof:Harry Foxwell INFS 640 10/09/2014 American Eagle Outfitters is an American clothing and accessories retailer.It is headquartered in Pittsburgh, Pennsylvania. It was founded in 1977 by brothers Jerry and Mark Silverman . It is available in over 900 hundred across United States and is expanding globally. This brand mainly targets youngsters of the age group 15-25. American Eagle outfitters is now a very popular brand everywhere. Some of the popular products of this brand are low-rise jeans, polo shirts, graphic T-shirts, henley shirts. Online retail sales in the U.S. have grown at a rapid pace over the past several years. Over the past few years the popularity of online shopping …show more content…
Considering that the entire industry is shifting towards ubiquitous retailing, rapid growth towards this concept is being observed. American eagle is trying every possible way to develop its ubiquitous platform .Its buy online and ship from the store pilot program was a big success . Initially the "buy online and ship from store ” service was available in only 100 stores but looking at the response the company went aggressive on its deployment and had 255 stores at this service . American Eagle has also improved its delivery time significantly and it now delivers products in two days or less . The company is also trying to improve the shopping experience of the customers by providing them a view of the product in different angles and on-body product display. The company is also trying to provide a better interface for the mobile …show more content…
In an environment awash with competitors such as Ross Dress for Less and Kohl's, Mervyns struggled to build an identity. Despite Mervyns' nearly six decades of existence, customers mostly expressed indifference about the closure which is a sign of just how poorly the store connected with consumers. The chain had always focussed on the average, working- to middle-class shoppers. During good economic times they had overexpanded, not only based on existing demand, but also on anticipated demand which was also one of the reasons for their