Goodall uses many english conventions that are traditionally unused or kept to a minimum within scientific writings. The she uses dialogue as a way to ask rhetorical question and advance in her essay, for example, “Would the loss of the American burying beetle matter”. She also uses complex field-specific lexicon with a relatively informal tone to make the reader feel like the writing is knowledgeable, but not so technical that its is intimidating or inconvenient to read. Sarcasm is another major tool she uses, the best example of which is the sentence “ Absolutely amazing -- an insect species where the mother and father care for their young together”. Phrase that she uses like “creepy-crawlies” and introducing complex issue with personal