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Analysis Of Advertising America By Donald Roland Holst

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Many of these psychological links can be traced back to the advertisement for America and the American Dream. A phenomenal research literature piece that covers this topic is “Advertising America” by Donald Roland Holst. In part three of the book, which is divided into four chapters, social, historical, psychological, and legal influences of advertising is discussed. This section does not fully focus on advertisements relating to America, but provides evidence and insight into consequences of propaganda and advertisement and how effective it can be. Chapter 7, titled Advertising and Cultural Values, expresses the reinforcement of stereotypes being subtly pushed via advertising which effectively places ideas into peoples, especially children, …show more content…

This anti-American Dream media has been displayed in media pieces including The Wolf of Wall Street, The Great Gatsby, and it could even be argued to be in the Spider-Man comics. All three of these pieces of media take a different approach to showing the American Dream and what it entails. Although all of these pieces of media are shown to have negative drawbacks to the presented American Dream, it still left people craving the idealized golden standard of the dream. The Wolf of Wall Street seeks to show the corruption of a capitalistic American Dream but leaves many people craving what Jordan Belfort had. The Great Gatsby conveys the materialistic and popularized idea that the American Dream is attainable, however materialistic and superficial understanding of the dream as it’s primarily known today will not, and can not, bring fulfillment. Regardless, the lavish lifestyle that was achieved by Jay Gatsby is something that left hundreds of people craving the lifestyle as seen by the internet culture that surrounds the movie and …show more content…

The chapter discusses the examination of the legal and ethical issues surrounding advertising to children, including the use of persuasive techniques that may be particularly effective on young viewers and subtle advertisement within media that instills much more permanent ideas over time. The Children's Advertising Review Unit (CARU) and its role in regulating advertising to children is discussed in how the organization was established to support advertising quality control in media and advertising, especially those directed towards children. The topic of advertisement and media that is shown to kids around the conceptualization of the American Dream, even if it is not directly introduced as such, is a key factor to understanding the psychology behind the American Dream. A child's opinions, especially a child’s wants, needs, and desires, develop based on a child's surroundings during their childhood to early teens and in modern day the media they’re consuming. A prime example of content that introduces the concept of the American Dream is media that consists of an underdog like character who is given a single chance and takes it, despite being doubted, and achieves success. This character is typically in America or in a society that mocks America

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