Analysis Of Anita, Clark Battling The Flow Of Alcohol Advertising

The center of alcohol marketing and youth reported that an increasing amount alcohol advertising on TV is very popular with young ages between 12-20. ( Anita, Clark Battling the Flow of Alcohol Ads on TV) In the advertising world there are many problems because the media gives false information to teens and kids who can't comprehend it as false, and therefore process it as true. Reporters have found out that most alcohol and tobacco companies are after teens and children, because they are trying to lure them into buying their products so that they can replace the people that have died. With those advertisements giving those teens and children the false information it can lead into some other serious problems like behavioral problems

In some recent studies, where healthy food was aired with unhealthy food, and the kids would show negative feelings toward the healthy foods such as vegetables. Because of the kids dislike towards healthy foods is because it has been proven that when exposed to certain high amounts of food choices affects their food choices and can lead to poor food eating habits. Also the Tv food advertisements have been attracted attention with its main role in promoting fast food, sugary cereals, and other foods that are high in fat and have loads of sugar and salt, which is how most children's food choices are main influenced by the media, and TV ads. (Espejo, Roman Pg. 62/ Aleathia Cezar Pg.11/12). With kids being influenced by all the media and tv ads with the teens and children that are heavy viewers want more advertised foods and toys. Which also that at that time might not be good for them, and the desire or certain products is a must have for them which also could lead them into not picking the right choice for them to

An example for the false information being process as true is how a small number of studies examined the nutritional content of food ads on TV and found out that a majority of those advertised items to be pretty low of nutrition content. Also do to the lack of knowledge younger kids have they are different in what they choose, for example some other studies showed young children tend to want more candy chocolate, ice cream, cake, etc than older kids because the older kids have a more complex knowledge and understanding of what the real true is on the tv advertisements. ( Aleathia Cezar, Pg. 13/14/ Roman,