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Analysis Of Car Wars By John Fialka

1535 Words7 Pages

While technological advances are the overarching catalyst to human change throughout history, the individual personal adoption of such change can be intimidating and halting. In the context of environmental awareness and electric vehicles, we as a society are currently riding a high wave of forward-thinking change. John Fialka chronicles in Car Wars select individuals with the passion and courage to challenge the auto industry, an industry that had been rooted in the internal combustion engine since its creation by Henry Ford. As a result of the work of these people, the electric vehicle is only beginning to appear on modern day roads. The path to convincing Americans — and ultimately, the world — to drive electric is characterized by ambiguity and challenge, but is also crucial to salvaging the global environment. In chemistry, one often uses the term “catalyzed reaction” to demonstrate the process initiated by a starting function. The book begins by describing Wally Rippel, CalTech student in the 1960’s …show more content…

The collective passion of the entire Toyota Motors Corporation to create leaps in the protection of the global environment showed in the marketing of the Prius to the public. By partnering with organizations that were already educating the public on environmental awareness and targeting people who were engaged in the green movement, Toyota educated the public on the world’s countless environmental issues and introduced their vehicle as a perfect solution. What Car Wars, through the examples of Wally Rippel and the Toyota Prius, and even I have shown is that impressing forward-thinking values on the public goes a long way. Creating environmental awareness, improving technology, and communicating those improvements to the public are essential to catalyzing individual personal adoption of electric

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