Gangnam Style Analysis

When asked during interviews how he found this original recipe of success, Psy attributed the song's popularity to YouTube and his fans while at the same time mentioned the amount of work and research that together with his team did to have the final version. They spent more than 30 nights analyzing moves and gestures from animals all over the world . When he talks about the way he feels while performing on stage, Psy says: "It's between feeling shame and feeling the same - when I do this the very first time I feel a little shame, but if people feel the same then they do the same moves from that time on."
Besides the “most viewed video” title “Gangnam Style” and Psy received other important acknowledgments and rewards like the 4th Class Order

"I think just having that kind of hit song is such a freak incident. To have a song of this scale, it doesn't create any kind of precedent. It's a scientific fluke. A kind of perfect storm of pop music comes together every once in a while to create this kind of song," said Jason Anderson, arts writer and film critic for The Grid newspaper in Toronto. “Gangnam Style” is not the first international pop track to capture a global audience. Some of its predecessors include Los del Rio's “Macarena from the '90s that also featured a signature dance, and Austrian musician Falco's Rock Me Amadeus, in the

In the case of Psy, he is not a typical pop star. The way he looks or even the dance itself is different from a regular pop icon. Taking a closer look at the video, one might notice that the song's lyrics poke fun at the posh district of Gangnam in Seoul. There is a four minute flow of ridiculous scenes ranging from the South Korean rapper riding a children's carousel to emphatically rapping while seated on a toilet, but that kind of clips tend to go viral online. “It's the fact that he's both adopting pop culture and mocking [it] at the same time. In a way, it's a very ironic video. The kind of thing that plays really well on YouTube” said Mark Simos, songwriting professor at Berklee College of Music in Boston.
Going back to the process that the video has be trough , digital agency 10 Yetis has revealed the results from its review into how the music video “Gangnam Style” became so popular online, finding that the campaign was an organic natural hit with little if any “gaming” (false manipulation) of traffic volumes and online mentions. Overall the report found that, rather than being celebrity tweets which drove the popularity, it was a well-structured and meticulously executed campaign by the South Korean label company behind the song; YG