ipl-logo

Review Of Amid Kale And Quinoa, Pop-Tarts Keep Hanging

777 Words4 Pages

The article “Amid Kale and Quinoa, Pop-Tarts Keep Hanging On,” written by Sarah Nassauer displays Pop-Tarts’ ability to remain successful in a constantly changing business environment. In recent years healthy food products have experienced an increase in sales. Unhealthy foods have in turn experienced a decrease in sales however Pop-Tarts are an exception to this trend. In Nassauer’s article she explores the reasons for Pop-Tarts continued success.
Summary
Pop-Tarts have been on grocery shelves and in people’s pantries for many years. They are a very popular breakfast food but they are also very unhealthy. Nassauer explains Pop-Tarts’ unhealthiness by writing “Pop-Tarts are made with filling that is 10% fruit” (Nassauer, 2014, p.4). Nassauer continues by exploring the reason for Pop-Tarts success despite their ingredients. One of the biggest reasons for their success, is the idea that Pop-Tarts are easy to eat on the go. According to the article people are spending less time making and eating breakfast. As a result, many teens enjoy the easiness of preparing and eating Pop-Tarts for breakfast. Kellogg has had summer concert series to try to appeal to more teenagers, at these concerts across the country they promote their Pop-Tarts. …show more content…

According to Nassauer, Kellogg’s Pop-Tarts marketing campaign that features stick figures originates from children’s drawings (Nassauer, 2014, p.3). Pop-Tarts used to market to children under twelve but longer do because of “self-imposed regulation on marketing unhealthy food” (Nassauer, 2014, p.4). Their target audience adjustment shows how Pop-Tarts have adjusted to the legal business environment. Pop-Tarts has also had to change some of the wording they use on the boxes in order to comply with the Children’s Advertising Review Unit. If Pop-Tarts had not changed with the legal business environment they could have lost sales or been shut

Show More
Related
196 Words | 1 Pages

“Snacks for a Fat Planet” is an article by John Seabrook discussing his thoughts and his time at PepsiCo, the largest food-and-beverage company in the United States. PepsiCo has a want for “aspirational” products and marketing. Providing great details throughout the whole article, Seabrook begins with a background of PepsiCo and proceeds to discuss the unhealthy benefits on their products. After introducing the reading to the CEO of PepsiCo, Indra Nooyi, the reader is informed of the company’s ideas on an expansion for “good for you” products. The salty and sugary snacks are a leading factor in the obesity era we are in and PepsiCo wants to find a way to provide their customers with a product that is less hazardous to one’s health, but a product

Read More
405 Words | 2 Pages

He writes that advertisers collect data on children using many means such as conducting surveys, organizing focus groups, creating clubs, and requesting information from young consumers through the internet. He believes that due to the abundance of children watching television, more advertisements are being broadcasted on children’s cable networks. For his final topic, Schlosser identifies the cross-promotions between fast-food companies and other industries. As stated by Schlosser, a considerable amount of the fast-food industry has collaborated with leading manufactures, sports leagues, and Hollywood studios. For an example, he uses the global marketing agreement shared by Disney and Kroc’s corporations, believing that the integration of two large brands is beneficial to the sales and profit of both companies involved.

Read More
536 Words | 3 Pages

However it doesn’t have a large impact on the food industry as such as consumers need to purchase food in order to survive. Although they may decrease quantity of foods they choose to buy, they are still willing to purchase basic foods that will sustain their health. Consumers are more likely during an economic downfall to spend their money on foods they require rather than want. The company as a result obtains an advantage from its competitors as they produce long lasting food options, which allows consumer’s to save during tough times. This highlights an opportunity for the company as they produce healthier and simple food varieties which many customers desire.

Read More
1331 Words | 6 Pages

The founding fathers of fast food giants, including Ray Kroc and Walt Disney, were among the first to develop and focus on marketing to children. In a response about advertising Schlosser shows just how knowledgeable they were, “Hoping that nostalgic childhood memories of a brand will lead to a lifetime of purchases, companies now plan ‘cradle-to-grave’ advertising strategies. They have come to believe what Ray Kroc and Walt Disney realized long ago -- a person's ‘brand loyalty’ may begin as early as the age of two”(43). Schlosser explains how Ray Kroc and Walt Disney purposefully targeted children to build loyal customers. Their intent was to attract children so that they would drive their parents to take them to fast food restaurants.

Read More
1999 Words | 8 Pages

The U.S. Department of Agriculture’s Continuing Survey of Food Intakes by Individuals discovered that 85% of Americans eat breakfast. With this large consumer base it comes to no surprise that bagel consumption has increased by 150% during the past decade, leading the trend toward simpler and more convenient breakfast foods according to U.S. Foodservice magazine. The bagel market itself is a $1.4 billion market that is continuously growing on a yearly basis (Boy, 2014). This provides that the product Hot Cheetos bagel has a high potential to hit the market since the bagel market itself is expanding and if a company does not act now they will not gain in market share. Bagels are a gaining popularity with 2/3 of its yearly revenue deriving from bagel shops that offer soups, sandwiches, and coffee.

Read More
450 Words | 2 Pages

Advertisers will always try to target the younger audience since there is more of them other than the older audience. When kids see something bright or hear something repetitive then the kids will remember it which causes them to end up buying the product when in the store. Parents want what's right for their kids so if the kid really wants that cereal or item the parents will buy it so the kids requests will be fulfilled. In the ad when saying part of a delicious breakfast, then parents will immediately wanna buy the product because they want their child to be healthy.

Read More
452 Words | 2 Pages

In doing so, he evaluates the importance of studying children’s behavior to learn more about their tastes. Schlosser claims that many advertisers, “ conduct surveys of children in shopping malls ... analyze children’s artwork, send cultural anthropologists into homes, stores, fast food restaurants…” (Schlosser 44) By studying what children do and do not like, ads are specific to the age group and likely to draw more attention because they are clear in their

Read More
1410 Words | 6 Pages

Kids can be taught that what’s on an ad isn’t necessarily what they need.” At the end, marketers must maintain an appropriate structure or strategy without using people in a bad way. If it’s possible for a child being obsessed with a toy and food box, then it’s possible for him to like a sweet fruit box with an interesting book or comics, magazines etc. if we can support or teach them. We must accept that healthy food, exercising, protecting environment, enjoying beautiful sides of life, even choosing the best music or watching the proper advertisement - they are the best solutions for a good future even though they may be hard for some people to adapt.

Read More
1021 Words | 5 Pages

Here we have Pop-Chips’ Katy Perry “nothing fake about ‘em,” picture advertisement. The advertisement, which is one from a series of Pop-Chips campaign with Katy Perry, using a celebrity icon to promote their product. She is wearing a blue and black dress, holding Pop-Chips, one in each hand to cover her breasts. Makeup wise she is wearing a simple lipstick, eye liner, and there is clearly something apply to her eye brows to make them seem darker. Here eye glance is looking up toward the large typeface “nothing fake about ‘em,” and under that is here own statement about Pop Chips, which is; “I’m not into phony, good thing there’s nothing fake or phony in Pop-Chips.

Read More
744 Words | 3 Pages

Over the past twenty years, the amount at which advertisers are advertising to children is astonishing. Advertising directed towards children has estimated at over 15 million annually that’s almost three times more than what it was 26 years ago! Toy companies, fast food places, and retail stores are very eager to target children-maybe even a little too eager. Advertisers are consciously targeting children. Most advertisers are targeting children because they're easier to get hooked on a product.

Read More
1434 Words | 6 Pages

This statement is so true because when my little brother sees toys or junk food on television he immediately begs my parents to buy either one for him. The majority of commercials during programs aimed at children are for unhealthy high-fat, high sugars or high-salt foods with little nutritional value. Not all parents are aware of how their children are exposed to marketing campaigns that influence their children. Some top food choices for kids attack kids by their appealing commercials. The commercials use bright colors, a funny icon cartoon character, older kids, and catchy phrases.

Read More
472 Words | 2 Pages

It is not difficult to find rotten fruits lurking among a tray of apples and oranges. Due to their appearance, healthy options such as fruit are often discarded. It is the duty of the National School Lunch Program to provide food for students, yet the quality and taste of school lunches requires drastic

Read More
1009 Words | 5 Pages

Today McDonald’s has many more competitors such as; Carl’s Jr., Sonic, Chick-Fil-A and Burger King, which now provides kid’s meals with toys. Parents are infuriated by the fact that the free toy is making their children want the unhealthy food, yet they feel obligated to buy the meal to make their child happy. Though these children are still more interested in the popular the toy and will beg their parents to buy the meal from the fast food industry. Nevertheless many parents have stood up against the toys in their child’s meal. In Santa Clara, California there has been a banment of toys in children's meals.

Read More
1065 Words | 5 Pages

For example Lego, Hasbro, Disney, Mattel, Barbie, Nerf, MEGA Bloks, and Fisher Price. Todays’ children “Generation-Z” have unique characteristics in many ways as compare to past generations. The ad film-makers, advertisers, and marketers always try to formulate new ways to attract their targeted customers, because of its rule the best way you attract to the customer and most likely to change their purchase intention and influence their decisions. The marketers and advertisers here use advertisement which targets the children are always based on anthropomorphism; using of non-living things like cartoons, animations, songs, logos, jingles, and different characters that advertisers keep in mind their audiences to attract the children, i.e. MacDonald, Disney, Barbie are the best example of

Read More
969 Words | 4 Pages

Josh Dean Period 8 Mr. Chigbrow October 29 2014 The History of the Fried Doughnut Mmmm… The delicious satisfaction of biting through that glazed shell into the soft, doughy center of your freshly fried doughnut ring. You finish it, but want more, craving that delicious taste. You look back at the vast, rainbow selection of doughnuts and wish there was another on your plate.

Read More

More about Review Of Amid Kale And Quinoa, Pop-Tarts Keep Hanging

Related Topics

Open Document