People within society today are constantly on the go, but more and more people are starting to think about what they are actually putting into their bodies when they are consuming food. Sam’s Fresh and Fit Food Truck provides to these people, specifically in Boston, MA. The perfect customers for the business are the health conscious individuals the company is targeting in this area that do not have time to cook a nice healthy meal they can enjoy or are just always on the go. Sam’s Fresh and Fit Food Truck produces quick, healthy, and delicious meals made from fresh and all natural ingredients these customers can enjoy for lunch or dinner. To get these customers, the food truck needs to create an environment that will attract them to come and try our products and services that we offer. …show more content…
This simply means there is no big impact on the customer’s lives and they do not have to think about the purchase. To get customers to buy our products and try our services, the company will pay special attention to their needs and wants at all times when the food truck is running. Of course, there will always be a need for food, but meeting these specific needs of our target market is crucial for success and satisfaction of our customers. There are about 658, 279 living in Boston, MA (United States Census Bureau, 2016), and median household income of $58,516 (United States Census Bureau, v2017). This area the food truck is targeting may not be the richest target market out there, but they are within the lower middle class and are a good