Advertising comes in many forms, including newspapers, flyers, social media, broadcasts, public service announcements, and many others. The purpose of them is to appeal to the customers’ desire towards a product. The company’s goal is to improve their image and demonstrate the important uses that come from the commodity. The desire indicated in the Spotify Running advertisement changes people’s perspective on both the brand and society. If people obtain what is being advertised, they feel like they can fit into society, or whatever category they wish to belong to. In this case, the audience’s desire to stay active is represented by going on a daily run while listening to a playlist on Spotify. By using this product, current customers may influence …show more content…
The commercial begins with people getting ready for their different routes with the Spotify Running playlist, which includes music that follows their movements. Their playlist can include their own music or the Running Originals. Without taking breaks, the athletes listen to their tunes throughout the ad. Towards the end, the music speeds up along with the people running. Initially published on May 20, 2015, Spotify Running advertises this music app that can be used for tough workouts. In the beginning, the pink screen displays the title “Spotify” and its symbol in yellow. The positive colors gives off an optimistic and energetic feeling which is a good start for the audience. “Spotify Running” appears on the screen along with a young woman putting on her headphones and getting ready for her training. The …show more content…
The commercial also develops the viewers’ eagerness to become determined throughout workouts. The upbeat music appeals to people’s emotions and thoughts; it gives them an energetic feeling which can lead to the desire to get in shape. Additionally, the different settings they run in demonstrates that people can successfully run almost anywhere. Furthermore, the commercial shows the actual Spotify app and its different playlists to choose from. They include “Blissed Out,” “Seasons,” “Epic,” “Burn by Tiesto,” “The Chase,” and “Lock the Flow.” The clever phrases correspond with the athletes’ running moods, along with the different colored boxes they are each separated in. Spotify Running will make a person a better athlete and more steadfast in their trainings. A few phrases included are “Change the way you run forever.” In this scene, the bottom of the woman’s legs to her feet is displayed, exposing her method of running. Everyone runs differently, and the cadence of the music can possibly enhance someone’s performance. Additionally, the expression “music that matches your every step” is included. While this is the same woman, the steps she takes as she runs matches the beat of the music. The rhythms motivate runners to maintain their pace throughout the workout by keeping up with the tempo. Lastly, “Let the beat drive you. Further. Faster” is remarked. A woman jogging on the treadmill