Analysis Of Tucker: The Man And His Dream

The film, Tucker: The Man and His Dream delineates the history behind the man of building “the car for the future.” Preston Tucker, a Detroit engineer, made a successful attempt to produce and enter the car market with the 1948 Tucker Sedan. After being thrown several challenges, by society, production problems and allegations of stock fraud, Tucker was left to vindicate his dream and honesty in court. Discussing Tucker’s main intent for the purpose of his business, plotting out a SWOT for Tucker’s company and analyzing Tucker’s marketing plan, are all ways to see how Tucker accomplished his childhood dream. The main intent for the purpose of Preston Tucker’s business, mentioned heavily in the film, was safety. He wanted to change the automobile

Some of the biggest threats Tucker had to face was that of competition and accusations. Already established automobile companies, such as “The Big Three,” wasn’t worried about Tucker’s developnment; but once seeing the design and the demand for the Sedan, scared to lose business the "Big Three" paired up with the Securities and Exchange Commission to file a stock fraud lawsuit. Along with threats, Tucker’s production had a few weaknesses as well. Majority of his weaknesses came from low capital and having financial struggle. Without much steel and not much labor either, it was hard for Tucker to construct his car. He received several opportunities when he was in the need of millions to produce his car. Tucker received investments, from Abe and Bennington and even stockholders to get his production started. He was then offered a factory building, under the circumstances of being able to produce 50 cars. One of his biggest opportunities came when he could purchase steel at a reasonable price and the ability to use a helicopter motor in his car. Tucker’s strengths, being a risktaker, innovative and a team player, over took all. Tucker created an environment of freedom, where he believed in the capability of his team and their decisions. His use of communication and taking on new ideas motivated him and his men to do and give their best, allowing them to accomplish their

Luke 14:28-30 states, “Suppose one of you wants to build a tower. Won't you first sit down and estimate the cost to see if you have enough money to complete it? For if you lay the foundation and are not able to finish it, everyone who sees it will ridicule you, saying, ‘This person began to build and wasn't able to finish.’” Tucker had a great idea but had little to no understanding of the construction of his business. Before reviewing circumstances, Tucker tended to jump ahead without having the financial means to do so. Tucker developed a design and automatically took it to the public; instead he should have collected the necessary finances first. The move of not fully coming to terms with the financial start of this business caused a restrain on some of Tucker’s