Traditional Advertisements Evian: Baby & me Evian’s Baby & me advertisement garnered an astounding ROI of 2250%.The advertisement showed adults doing a break dance with their baby mirror images. The total views reached 139 million views, out of which only 6 million were paid. There were 120,000 tweets and had a potential audience of 60,207,000 followers. (The Guardian) Baby & me app The idea behind the video ad was extended by the Baby &me app, where people could upload their pictures and see their baby avatars. The app is available in the Google play store and has been downloaded around 5M times. WestJet: Christmas Miracle Commercial WestJet’s Christmas miracle advertisement struck an emotional chord in the hearts of all who …show more content…
Its Total Reach™ was …show more content…
The campaign was critically paised and the video adopted a very unique way for campaigning. The video is bit irritating and shamelessly emotional. It potrayed real problems of girls like lack of self confidence as women mature etc. Print Media The advertisements in newspapers, magazines, outdoor billboards, transit posters account for print media. Print media can reach to a larger set of population. While selecting the mode for advertisement, there are some criteria which are considered like size, distribution and audience. Print Media advertisements are growing exponentially and are effective. They are delivering the best results in terms of Return on Investment (ROI), a performance indicator. Media ROI signifies the relationship between gross advertising costs and the short term returns on these investments. Online Print Media advertisements are the new buzz in the advertisement industry. As can be seen from the above data, after Magazines and Newspapers, Online print advertisements are creating 110% ROI, a significant portion of the overall revenue. Hence, online Print media is a wise choice for advertisers delivering good ROI with several