Analyzing Jib Fowles Advertising's Fifteen Basic Appeals

What grabs people’s attention? Is it popularity? Appearances? From the beginning to end, the videos usually show a visual and verbal message, the message can be a way that singer could express how they feel. Whether it can be sad, angry, or happy, there emotions. We as human beings want and emotionally feel things, whether its experience or out of curiosity. In the article “Advertising’s Fifteen Basic Appeals” by Jib Fowles, Fowles discusses multiple appeals that we as humans find interest in them and also had how it affects us emotionally. The music industry seems to be changing over time with the style and the portrayal of music videos. Music is everywhere worldwide and it is a way to connect. The music videos “Borro Cassette” by Maluma, “This Girl” by Kungs vs. Cookin’ on 3 Burners, and

In the music video “Borro Cassette” by Maluma, they had the singer star in the video. The video has 381,369,019 views on YouTube and as you can see it shows that the singer affects the views and popularity of a video. Not only does the singer reel in an audience, so does the music. The genre of the music is a mixture of dancehall and hip-hop/rap. What also helps is their wardrobe and sponsors/advertisements. Some examples are headphones, water, shirts/shoes, and other items. Throughout the song, the singer, Maluma sings and walk down the streets of New York City, you can’t help but noticed his attire. Wearing expensive clothing, shoes, sun glasses. Not only are they advertising the products but the viewers, might find interests in them and they soon would follow by purchasing the products. In other words, following the trend. Trends start by doing something that is new or bringing something back and soon having others following. Some trends do die down quickly and that is when people don’t find it interesting or it isn’t enough to catch their