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Analyzing Jib Fowles Advertising's Fifteen Basic Appeals

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What grabs people’s attention? Is it popularity? Appearances? From the beginning to end, the videos usually show a visual and verbal message, the message can be a way that singer could express how they feel. Whether it can be sad, angry, or happy, there emotions. We as human beings want and emotionally feel things, whether its experience or out of curiosity. In the article “Advertising’s Fifteen Basic Appeals” by Jib Fowles, Fowles discusses multiple appeals that we as humans find interest in them and also had how it affects us emotionally. The music industry seems to be changing over time with the style and the portrayal of music videos. Music is everywhere worldwide and it is a way to connect. The music videos “Borro Cassette” by Maluma, “This Girl” by Kungs vs. Cookin’ on 3 Burners, and …show more content…

In the music video “Borro Cassette” by Maluma, they had the singer star in the video. The video has 381,369,019 views on YouTube and as you can see it shows that the singer affects the views and popularity of a video. Not only does the singer reel in an audience, so does the music. The genre of the music is a mixture of dancehall and hip-hop/rap. What also helps is their wardrobe and sponsors/advertisements. Some examples are headphones, water, shirts/shoes, and other items. Throughout the song, the singer, Maluma sings and walk down the streets of New York City, you can’t help but noticed his attire. Wearing expensive clothing, shoes, sun glasses. Not only are they advertising the products but the viewers, might find interests in them and they soon would follow by purchasing the products. In other words, following the trend. Trends start by doing something that is new or bringing something back and soon having others following. Some trends do die down quickly and that is when people don’t find it interesting or it isn’t enough to catch their

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Since the beginning of media and advertising, marketers have employed subtle tactics to attract a more diverse customer base. In Jib Fowles essay, “Advertising's Fifteen Basic Appeals”, he discusses the fifteen appeals advertisers use to engage the consumer’s interest in buying their products. These different advertising techniques are directed towards a target audience; including males, females, elders, and teenagers. However, in some cases, the Carls Jr ad being analyzed has multiple audiences; primarily the male and female audiences. The male audience is more influenced by the sex appeal in the ad (i.e., the use of a model and suggestive wording), meanwhile the female audience is more influenced by the desire for attention and acceptance.

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The magazine Money, a magazine that covers personal finance topics, is full of advertisement about credit cards, money loans, taxes, and financial options that attract young men and women. In Jib Fowles (1997) essay, “Advertising’s Fifteen Basic Appeals,” his main point is to inform his reader about the appeals use in advertisement. Fowles (1997) stated, “that the average American is exposed to some 500 ads daily from television, newspapers, magazines, radio, billboards, direct mail, and so on” (p. 60). For example, the Money magazine is full with advertisements about credit cards and car loans. Although finding a good loan can sometimes be difficult, the Capitol One advertisers make sure to give the young men and women a good deal with the

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Advertising has been around for decades and has been the center point for buyers by different subjects peaking different audience’s interests. Advertisers make attempts to strengthen the implied and unequivocal messages in trying to manipulate consumers’ decisions. Jib Fowles wrote an article called “Advertising’s Fifteen Basic Appeals,” explaining where he got his ideas about the appeals, from studying interviews by Henry A. Murray. Fowles gives details and examples on how each appeal is used and how advertisements can “form people’s deep-lying desires, and picturing states of being that individuals privately yearn for” (552). The minds of human beings can be influenced by many basic needs for example, the need for sex, affiliation, nurture,

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Emotions are a powerful force that drives human behavior, and advertisers have long know-how to tap into this force to influence consumers. Ads have become a part of everyday lives. Jib Fowles an American media studies educator wrote an essay explaining how he studies the emotional appeals that advertisers have to make these consumer’s needs. The essay also talks about the fifteen emotional appeals of advertisement. The need for affiliation, aesthetic sensation, and guidance are some of the needs Fowles writes about in his essay.

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I watched many Super Bowl commercials on YouTube searching for something that would be appealing to people’s emotions. I figured if I found something that made people emotional, it would be easy to write my essay about. After a while, I was unable to find an advertisement that interested me and I realized that we could analyze music videos. The very first music video that I thought of was the one for Logic’s “1-800-273-8255” song. The message behind the video and song was very emotional; therefore, I thought it would be an easy topic to explore.

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This is because music has a powerful impact to human’s emotions

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