In preparation of the halftime show and upbeat Fan made Beyoncé Pepsi commercial was created. The Pepsi brand has been around for many years, It has made a major name for itself in the soda industry. The Pepsi brand is a multi Dollar corporation that has Been around since the early 60s. Throughout the year Pepsi has use many slogans and acronyms to get their product off-the-shelf. Also why having many slogans and acronyms for their products Pepsi has also used famous celebrities and well known people. this past 2013 Super Bowl Pepsi decided to use Beyoncé, A famous singer, to get their product out to the world. Many questions that go through my head pertaining to this ad are how does Beyoncé relate to the Pepsi marketing team, how did the commercial emotionally appeal to the audience for all ages, and elements to draw you into the product. First before I go into detail about the commercial advertisement, I will tell you some things that went on during the commercial. The commercial started off with a fan walking up to a Pepsi vending machine. Once the Pepsi can was opened up the instrumental for the countdown song began. While the commercial …show more content…
Although many may feel this commercial was more suited to pepsi, The commercial was clearly directed towards Beyoncé's halftime performance. This commercial is suited towards a more general audience and to captivate the built anxiety for Beyoncé's performance. The commercial Seems to be aimed at a broad general audience for all those currently watching the Super Bowl, and all those for who are also fans of Beyoncé. It is also very clear and obvious that the commercial is also branching out to faces who are watching the Super Bowl. The commercial could also be aiming towards those who are currently Thirsty and in need of a beverage, and try to put their product and up for others to realize Pepsi's