Analyzing The Primary Goal Of The Advertising Industry

The primary goal of the advertising industry is to maximize profit. They take advantage of the consumer's insecurities, desires, and susceptibilities to increase their product's demand and profitability. Advertisers cater to its critics, advocates, and the general population alike, by fabricating desires that penetrate our subconscious, and slowly manipulate their minds. Catchy jingles and attractive packaging is only the surface of a ploy to increase their revenue using bandwagon, claims, association, and promotion tactics. In addition, advertisers primarily target teens, who are not only vulnerable to their crude tactics, but have a significant influence over their parent's pocketbooks. Brands such as Apple, Beats, and Gatorade all prey

Every year a new version of the iPhone comes out and Apple claims that the new version has revolutionary modifications that will drastically improve your cellular experience. The anticipation for the release of a new phone alone attracts a lot of customers. Then on the release date, Apple only only guarantees a limited availability so the phones are perceived as more valuable and the company receives free publicity from the sheer number of people waiting in line outside the store. In addition, Apple tries to convey a sense of sophistication and superiority within every model to make the phone not only a smart purchase, but an attractive one. Moreover, the iPhones have glass screens that easily shatter to force people to replace their phones. However, the iPhones are only compatible with Apple services so switching phones would in convince customers thus almost guaranteeing customer loyalty. Their advertising, manufacturing, and distribution processes have made Apple a very successful company. Not only do people want to buy their products, but they want to showoff their purchases since they feel as if they are in an exclusive club by just owning an iPhone. This social acceptableness is a key factor in sales among

They promote the idea of an active lifestyle, in which people feel refreshed and energized to perform with the endurance and energy of athletes. Influential athletes such as Dwight Howard, Vince Carter, Tiger Woods, Mia Hamm, Serena Williams, Michael Jordan, Dwayne Wade, and Misty May-Treanor have endorsed Gatorade as their favorite sports drink, which increases profits since people idolize their athletes. They don't just promote Gatorade, they sell the vision of feeling young and athletic and winning. Furthermore, they make the customer feel in control of their purchase by offering various products to cater to their customers needs and use attractive colors to stimulate the customer's desire for the product. Gatorade's sophisticated methods of combining esteem needs, to feel a sense of belonging, and the psychological need, to quench their thirst, makes Gatorade a product constantly in high