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Andrew Disney Vertical Integration Essay

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Andrew Carnegie (1835-1919) was a self-made steel tycoon and one of the wealthiest businessmen of the nineteenth century. Adopting the business model of vertical integration, Carnegie not only founded the Carnegie Steel company in 1873, but was also the principal owner of the Homestead & Edgar Thompson steel works and other large steel mills by 1881. Along with opening the Scotia Iron mines to provide his own raw materials for his mills and then building a railroad to haul the ore. Moreover, he firmly believed that by controlling his source of supply of ore he would become wealthy. Additionally, Carnegie built plants around the country, using technology and methods that made manufacturing steel easier, faster and more productive. For each step …show more content…

Initially the brothers used their own employees, especially Ub Iwerks, to develop their own equipment, such as the studio paint shop to develop their own colors and the multiplane camera to create depth and dimension in their animated features. Subsequently, they used vertical integration to reduce competition in their business practices, such as the establishment of WED enterprises in 1952 to aid them in their building and construction of Disneyland theme park, Disneyland Records in 1956 to record and distribute their music, Disney Channel on cable TV in 1983 and Disney resorts and hotels at their theme park. In contrast, Bob Iger as the current CEO of the Walt Disney corporation has demonstrated horizontal integration with the acquisition of Pixar (interestingly, a company whose inception occurred between terminated Disney employees and Steve Jobs), ESPN, ABC, Pixar, Lucas Films and Marvel studio productions. However, it is the latest deal with twentieth century Fox and Disney’s acquisition of 60% its company that has created the largest stir in Hollywood. Moreover, this new deal gives Disney the market share for their new streaming channel that is expected to debut in 2019 and its gaming market, along with Sky productions, the largest media company in Europe, all of Lucas film, Star Wars distribution rights and the National Geographic

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You might be wondering how someone of Carnegie’s background became so successful; it was not, opposite to what some might believe, because he worked rightfully. As a starting note, Andrew Carnegie attempted to control as much of the steel industry as possible by using “vertical integration”, a method that resulted in him buying out his suppliers (coal fields, iron mines, ore freighters, and rail lines) in order to control materials and transportation. This later meant that his cost of production would decrease exponentially and he would be able to produce a greater quantity of steel for a much lower price as he now owned all the necessary equipment to make high-quality steel.

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The book “ANDREW CARNEGIE and the Rise of Big Business” written by Harold C. Libesay, explains Andrew Carnegies life with chronological events beginning how he and his family moved from Dumferline, Scotland in November of 1835. This books thesis is on how his skills and experienced he learned before starting Carnegie Steel intersect with each other and show how he dominated the steel industry. Carnegie’s industrial career is explained in depth how he acquired the knowledge on how businesses worked, as a manager capitalist then leading into a entrepreneur. The authors purpose I believe was to show not only Carnegies life leading to just Carnegie Steel, but also how determination and hard work can help you achieve success. This book on Andrew Carnegie explains well on in detail how Carnegie’s came to create his dominating steel industry empire.

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Name of Industrialist: Andrew Carnegie (Steel Company) How did he acquire his wealth? Carnegie frequently recognized as one of the wealthiest person ever. He made big bucks from oil business. He also led the growth of the American steel company in the late 19th century.

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He bumps into a man named Henry Bauman, who showed Carnegie how to make steel. By the early 1880s, Carnegie was the largest steel company in the United States, not because of himself, but because he removes himself of his day-to-day company and hires a man named Henry Frick. Carnegie’s steel factory was successful and rich, but he paid very little to his employees who would work hard hours, for practically nothing. He paid very little so he could remain rich. Another man known as a robber baron was James Buchanan

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The Gilded Age was a time of good and bad economic growth. In America during post civil war times, years 1870 to 1900, the nation was prospering on the surface, but was corrupt underneath; large businesses took control of the economy, changed society, and influenced politics nefariously. By the end of the nineteenth century, monopolies and trusts exercised a significant degree of control over key aspects of the American economy. Carnegie used vertical integration to take over the steel industry. He then set up a mega trust with Rockefeller, who was in the gas and oil industry, JP Morgan, who was a banker, and Vanderbilt, who was high up in the railroad industry.

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The context of Andrew Carnegie is the robber baron. Industrialisation the expansion of factories and the mass production of manufactured goods like steel. The Industrial Revolution of the early 1900s set the foundation for the rise of Carnegie steel. While some say Andrew Carnegie is a caption of industry because he wanted to help others who were poor evidence suggests he is a robber baron because he made the vertical monopoly which makes it harder to compete with him and he had very poor working conditions and even killed some people with those horrible conditions. Andrew Carnegie made it hard for anyone else to produce steel and other various items so he could eliminate his competition which he pretty much did.

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He went to Henry Bessemer, a German scientist, who had invented a way of introducing iron to carbon more efficiently. Carnegie could produce a steel railroad tie in 15 minutes, rather than the average 2 weeks. Taking this invention back to the United States, Carnegie built a bridge spanning the Mississippi River and thus creating structural steel. After having a very successful life with Carnegie Steel, he then sold his company to JP Morgan for $480 million.

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Andrew Carnegie was a great business man by the end of his life but there are some minor details of his earlier life that show his cons. The purpose of Carnegie Steel made it possible for the east and west to unite in the construction of more railroads and transportation of goods. During that time he led his workers into intense labor and decreased pay which encouraged them to stand up for themselves to a strike that ended in many fatalities. Although these corrupt actions were made during Carnegie’s life in the end he realized it was wrong and did philanthropic deeds; for instance he sold his business and gave his wealth away to libraries and charitable organizations. Andrew Carnegie made mass impact to the United States through vertical integration, implementing new technology to industry like the Bessemer process and later in life giving his wealth to the

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A captain of industry can be defined as ¨a business leader whose means of amassing a personal fortune contributed positively to the country in some way.” Andrew Carnegie was an ideal representation of a captain of industry, he was born poor, yet he rose the ranks and became a successful businessman who dedicated his fortune to good causes. Due to his success and innovation in the steel industry and his benevolent donations, Andrew Carnegie was a prosperous businessman who benefited lives across America. Andrew Carnegie furthered the steel industry and brought forward new innovations that advanced technology and market shares for generations. Not only did Carnegie develop technologies, he helped forge new business models.

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Andrew Carnegie was born in Dunfermline, Scotland on November 1835. Growing up poor, Carnegie started working 12 hour shifts at the age of 12 for a $1.20. As he started getting older he taught himself new things which would eventually lead him to making $1,500 a year at the age of 17. In the early 1870s Carnegie was so successful in the steel industry that he sold his Carnegie Steel Company to J.P. Morgan for $480 million making him the richest man in the world. Before dying Andrew Carnegie dedicated himself to helping charities and donating approximately $350 million to education.

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Gina Zubair American History 1 Period 2 September 10, 2014 Andrew Carnegie, a Captain of Industry Andrew Carnegie was one of the most of the powerful men during the late 1800s, had created a steel industry, founded new technology to produce his product faster, and had built his empire starting from the very bottom. He was an American industrialist who gained a fortune in the steel industry, and afterwards became a philanthropist. As a captain of industry because he has done a great duty to shape our country to what it is now, by creating an empire that has built and urbanized our cities as well as philanthropic deeds. Carnegie had lived from 1835 to 1919 and was born in Dunfermline, Scotland. His parent’s names were Will and Margaret.

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Several industrialists had a major impact on the Gilded Age. These industrialists were Andrew Carnegie, John D. Rockefeller, Vanderbilt, Thomas Edison, and Alexander Gram Bell. Andrew Carnegie made steel from iron which helped to build railroads and buildings. He also developed a process that sped up the production of steel by 96 times. This process is known as the Bessemer Process.

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Andrew Carnegie was one of the most famous and wealthiest American industrialist during the Industrial Age. He was a robber baron who made a fortune in the steel industry and applied vertical integration to his business. Carnegie contradicted his views as a robber baron because he supported, but destroyed many unions. This made many of his views unethical.

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Disney pursues vertical integration by increasing its distribution channels for its products in house. This allows Disney to not only have control over the entire product my beginning to end consumer, but it also allows for Disney to increase its profits by cutting costs. An example of this in the case is that Disney creates its own content in-house for its channels like ABC. When Disney first acquired ABC, ABC had deals with Dreamworks, which was a rival company created by a former Disney employee, to finance jointly the cost of developing new TV shows. For Disney, this deal made no sense for them once they purchased ABC because Disney has their own production studio.

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ETHICAL ISSUE AT WALT DISNEY The Walt Disney Company is a leading international family entertainment and media enterprise. The company is there in the field of family entertainment for more than nine decades. From their humble beginnings as a cartoon studio in the 1920s to the global corporation they are today, the company continues to proudly provide quality entertainment for every member of the family all around the world. They have five main business segments including studio entertainments,, interactive medias, consumer products, parks and resorts and media networks. The subsidiaries within these segments of the Disney Corporation include ESPN, Touchstone, Marvel, ABC, Pixar, numerous theme parks and resorts, and a variety of consumer product lines.

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