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Andrews Company Capstone Simulation

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Mission Statement & Objectives This report explores the strategic planning behind a company called Andrews Co. in the capstone simulation. The company’s origin is the result of a monopoly that was dismantled to create the current industry competition. To set my company apart from other sensor manufacturers, I sought to set up a differentiation strategy. For this strategy to work, company Andrews Co. needs to abide by the segment measures to produce the highest quality products for all customers. The Company’s vision emphasizes being at the top of the industry by providing the best quality products suited for any device. Different segments of the industry will favor Andrews Co.’s sensors as the most reliable and best performing. The strong …show more content…

will need to obtain trust with its customers, nurture collaboration among employees, reward investors for support, and give back to the community in the form of job opportunities and economic growth. The actions to be taken in the remaining rounds will be to increase the demand among the segment products through calculations demand forecasting using accessibility and awareness as variables to plan an aggressive sales target. Excluding the objectives of the stakeholders removes the purpose and desire to obligate the mission statement. It is important to understand that the stakeholders are what determine the success of the mission …show more content…

Throughout the round we observed all segments did not have a dominant market share leader. Each segment possesses a relatively similar market share among competitors with some areas suggesting future shifts in market share. Table 3 illustrates my predictions for how market share and ending competition are bound to conclude. Essentially, Andrews has the potential to be the largest market shareholder for both the traditional and low-end segments by the end of round five thanks to their current favored market shares. In contrast, the remaining markets are lingering at the edge of the field of competitors for each of their markets. Acknowledging the round two results, it is inevitable Agape, Aft, and Adam will not do better than average for market share by the end of round five for Andrews Co. Additional details on Andrews Co.’s competitive advantage and action plan will be introduced in the next

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