Progress of the Company For team Andrews we produced a competitive edge by including features that are different from our rivals. Andrews was able to set a price for the products, increase unit sales and gain buyer loyalty based on features. With the company growing at 15% per year it consumes more capacity each year. We have low tech and high tech customers that are using different search criteria such as price and age. Each year, our customers demand increase performance and decrease size. Low tech customers seek proven products and give higher position scores to sensors. The high tech customers demand cutting edge sensors with high performance and small size. Andrews did not invest a lot of money on promo and sales and we did not show customer awareness and accessibility in rounds 2 and 3. In rounds 4 and 5 we had some inventory left over. Andrews did not use …show more content…
Andrews expects to increase in sales and profit as we continue to introduce new products. Andrews action plan is to present new products in the traditional and low market segments. Andrews strategy is meeting the customers needs in every segment by producing a competitive edge by incorporating attributed and features that set the company’s products and services away from its opponents. The select market segments will implement a cost leadership strategy and introduce additional product lines to maximize sales in the largest markets. The end goal is to raise profit, efficiency and customers satisfaction. Ethical, Legal, and Social Challenges Team Andrews faced the following challenges: bargaining power of buyers high product variety, supplier bargaining power low cheap and abundant materials and intense competition. The strategy to turn the company around will be to refocus on differentiation. Moving forward, Team Andrews will invest in TQM, Focus on high margin markets and purse more industries. Global