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Annotated Bibliography

1571 Words7 Pages

Ariel N. Lott
WGU Course Reviewer
ENGL Comp II - C456
5 November 2017
Thesis Statement
Research suggests that shopping online is more beneficial than going to a retail store because it saves times, offers more convenience, and provides cheaper costs for businesses and their customer’s.
Annotated Bibliography
Amrouche, N., & Yan, R. (2016). A manufacturer distribution issue: How to manage an online and a traditional retailer. Annals of Operations Research, 244(2), 257-294. doi:http://dx.doi.org.wgu.idm.oclc.org/10.1007/s10479-015-1982-6 This academic journal piece presents an analysis that shows results of profitability if those within the retail industry were to fully invest in both their online and retail store sales. The article also discusses …show more content…

The article also provides a conclusion that shows that out of all three factors convenience and product type were the most influential when it comes to consumers making their purchases from online. The scholarly incites of this article are due to Kuan-Pin Chiang, Associate Professor of Marketing at Long Island University, and Ruby Roy Dholakia, Associate Professor of Marketing at University of Rhode Island. Between the two authors and all of their prior years of professional research, they were able to build an article that provided proof showed why the internet sales market is on a rise and why it should be expected to grow with time. This article will be used to emphasize how factors of convenience, product type and product pricing are helping to change the way consumers receive their desired purchases, and depict if the consumer chooses to shop online or buy in …show more content…

Reading further into the article one can see how the author explains the many struggles that traditional retail stores are having to overcome to stay relevant ,and it even points out things like how malls are closing because people are turning to online shopping to meet their needs. The professional incite provided in this article is owed to Hortense Leon, a freelance writer, of CBRE Group Inc. which is a worldwide commercial real estate company that was founded in 1906. This article will be used to show the advantages of online shopping vs. traditional retail shopping by highlighting the disadvantages from information provided that shows why online sales are increasing for not only the real estate industry, but other industries as well. Another point that the article helps point out is that based upon online sales analysis there is an increase across the world being that CBRE is an international company that provides services globally allowing them access to such

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