The brand identity of ESPN is their logo. In the year of 1979, the ESPN logo has been a symbol of sports programming excellence. Over the past 30 years the company has developed through innovation, technology, design and industry-leading content to become the worldwide leader in sports. The current logo, designed in 1985, is a powerful, recognizable and timeless. They use this logo as a punctuation or signature to the overall message. Besides, there is a tagline in the logo of ESPN, which is “The Worldwide Leader in Sports”. On the other hand, the ESPN’s mission statement is as followed: “To serve sports fans wherever sports are watched, listened to, discussed, debated, read about or played.” This is where ESPN earned some of its nicknames