Apple History

What leads thousands of Americans to form long lines in front of the stores to buy a smartphone? What's the magic formula for being one of the most respected technology companies around the world? Get to see a little about the history of Apple, brand responsible for innovative products, and that drive a legion of fans crazy with each launch. Who would have thought that two California hippie boys would dream of bringing the computer - a tool hitherto unknown to many people into homes all over the world? Well, that is how the Apple story begins. In 1976, Steve Jobs and Steve Wozniak, two young people passionate about innovation, were part of a group that built their computers in a very handmade way. It was in a college dormitory that Apple Computers

With a very well-crafted interface and a suite of applications equivalent to the current Office, Lisa had everything to be an absolute success if it were not for the price: ten thousand dollars of the time. One negative point for sales, two points for the company's experience, which used Lisa as a base for the Macintosh in 1984. With Macintosh-like configurations at the time, the Macintosh included the Mac OS 1.0 operating system, which is also responsible for Popularize the graphical interface (GUI). The Macintosh era represents not just innovations in the products but also in the way in which the company reached its customers and in how the Apple computers became objects of desire. It was with the Macintosh that Steve Jobs decided to take a chance, and in the Super Bowl slot - one of the biggest US sporting events - a commercial that left millions of Americans with wide eyes. "When advertising becomes an element of pop culture, it's because it worked." This is what Steve Jobs says about advertisements like the iPod and the famous "Get a Mac," which, like the 1984 ad, Conquered many worshipers of Apple products and had great repercussion

It was only in 1991 that Apple began to wake up from its nightmare and released the first PowerBook, a portable computer that reconquered the public, achieving a great success in sales. Despite regaining stability, Apple was looking for new technologies that could clash with PCs, its big enemy.
 The choice was PowerPC processors, a fast processor and co-produced by IBM. In 1994, the first batch of PowerPC computers entered the market and, despite expectations, were not so well accepted. The incompatibility of PowerPC processors with those used previously on Macs meant that all programs had to be rewritten, causing a tremendous headache for both developers and users. Despite all the actions taken by the company, in 1995 Apple was still in an absolute crisis. With problems in buying parts and assembling products, the Cupertino company still had to deal with legal issues involving Microsoft and its Windows 95, which shamelessly copied the Mac's graphical interface. By the end of 96, Steve Jobs - out of Apple Since 1985 - was already with a technology company mounted and at full