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Apple's Ethos Pathos Logos

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In advertisements, the companies are attempting to persuade their audience that their product is effective to the consumers’ lifestyle. They want to reach out to the consumers in any way possible. Companies want consumers to feel as if they need the product, where if they purchased the product their life would be so much better. Companies make advertisements to allure the audience in, seek their attention, and then grabbing it. Companies make commercials often to sell dreams to their audience, but the company Apple is turning dreams into a reality. Apple’s commercial “Dreams” is very effective towards its targeted consumers through its elegant use of pathos and logos. Apple is targeting young, early twenties, and educated people wanting a …show more content…

Logos mean that businesses are using reasoning to appeal to their buyers. By using logos, Apple is demonstrating how the targeted audience should buy the iPhone 5s to accomplish “Dreams”. In hoping or dreaming of becoming maybe a meteorologist, nurse, jeweler, ect.. The company Apple is showing different people using the iPhone 5s to accomplish some type of task. The iPhone 5s is showing a form of completion to the consumers’ lifestyle. The company wants their audience that’s dreaming, to believe that they can complete their lifestyle with the iPhone 5s. Apple is saying with the iPhone 5s the buyers can get closer to their “Dreams”. The commercial is telling its consumers that they can become a hero with the iPhone5s. It is effective to their audience because college student are in school wanting to become someone or something of a particular study. By purchasing the iPhone 5s the students can complete their dreams in addition to their …show more content…

It is appealing to the audience’s emotions, through their use of pathos also. The company is trying to say to their targeted audience that with the iPhone 5s, they are capable of creating a world of where they belong. The company wants their audience not only grow but start their growing with the iPhone 5s. They sing “When I grow up I’ll be the hero of my storybook. I’ll start off at zero, and rise and fall, rise and fall again” (Dreams). Indicating that with the iPhone 5s consumers will start their story book, even though people generally rise and fall; with the iPhone 5s they will be the hero. The commercial is displaying a soft affection to their viewers. The song also said “I’ll be good and strong, I’ll create a world where I belong” (Dreams). Apple want their audience to believe that they can change the world, but its starts with the iPhone 5s. The commercial music is effective its audience because it is giving the consumers the drive of wanting to start their storybook and the use the iPhone 5s to complete

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To do this, Nike appeals to the audience’s emotions by getting into your softer side by making the commercial animated and opening the audience to not only male soccer players but to everybody. The video was about 5 minutes long and it was trying to tell you a story that you can relate too. Nike uses a classic story of failure and then success type of story that many advertisements use to appeal to peoples’ pathos appeals. They also used pathos with the music in the background. When the mood changed in the video so did the music in the background to get the viewer more engaged.

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This ad is also trying to get you to go online for shopping. With everything having free shipping it is more likely that someone will buy something out of the millions of products online. If you have one product in your online cart why not add something else while your at it and maybe something for your kid or maybe that special someone? This is how online shopping works you keep adding more things to the cart and once it is in the cart there is a more likely chance for it to be bought. This commercial is going to get people to shop “at”

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During the 1984 Super Bowl, Apple Computer Inc. presented an intriguing television commercial 1984 to introduce the Macintosh computer to the world. Since the commercial was launched during a major American sports event, it predominantly targets young adults to middle-aged Americans with mid to high income. Through the use of allusion, symbolism, contrast, and appeal to pathos in this commercial, Apple Computer effectively advertises its products while establishing brand credibility. The scenes of the commercial primarily alludes to George Orwell’s renowned dystopian novel 1984, a story that takes place in a totalitarian state where people are under constant control by the powerful dictator named “Big Brother”.

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