ipl-logo

Apple's Target Market Analysis

1625 Words7 Pages

Segmentation, Targeting and positioning, also known as STP are an essential part in marketing today. This model is important for generating marketing communication strategies and it aids the marketers to prioritize schemes and deliver personalized and pertinent messages to diverse audiences. This approach is audience oriented rather than product focused in terms of communication, which results in conveying appropriate messages to the members who are more commercially appealing. Segmentation benefits the managers in finding out the area on which they have to concentrate on in terms of geography, demographics, social factors or behaviors. Targeting is the next step after segmentation and requires that the needs of the target market are met. Next …show more content…

Their target market is mainly divided into three categories. The first group is of the people who have a high brand loyalty to Apple and are the primary consumers of its product. These people would not only own the Iphone but also other products offered by Apple like the IPod, iTouch and iPad. This group is well aware of the features and benefits of the product and is therefore prepared to pay a greater price for these features. The primary target group of the Apple iPhone belongs to the upper middle or higher social class who can afford to pay for the premium products offered by …show more content…

Segmentation and targeting of Nokia: The market segmentation done by Nokia is very different as compare to the two brands mentioned above. Nokia has various smartphone categories that target a diverse audience. They have a variety of segments made on the basis of occupation, income, social class, lifestyles, end usage, age etc. All these segments are targeted differently with a specific category of phone and a unique marketing strategy for each. For example, the Nokia N-series is for the segment of students and teenagers. Nokia competes with blackberry through their E-series which offers a range of business phones, targeting the segment of corporate professionals. On the other hand Nokia also provides a range of premium and luxury phones by the name of “Vertu”, which targets the higher social class segment in the market. Positioning: Positioning is the image that a consumer perceives about the product (Dibb et. al. 2007). Brand positioning refers to the preference of a target customer given to a brand or product over the competitor’s product. It is about creating a distinctive place and worth in the mind of the

Show More
Related
165 Words | 1 Pages

Branding is very critical for your company. You want consumers to be able to identify your products and it helps build trust among your consumers, as well as support your advertising. If you brand correctly you should create an emotional connection with the consumer and your brand. Our brand name is Tomorrows’ Golf.

Read More
1808 Words | 8 Pages

Purpose and process of market segmentation The purpose of segmentation is to allow the marketer to be better able to reach the consumer needs and wants which increases the positive responses for the brand. Segmentation is important during the promotion process, this is where the team decided who what and where as well as, age gender and things like buying patterns. Because of this, marketing g segmentation comes before targeting. By dividing the audience, it makes it easier to target exactly who and where to send the devices or what to do with their next model.

Read More
711 Words | 3 Pages

“Until the 1960s, few firms practiced market segmentation” (Lamb, 136). However, marketers today segment a market into “market segments”, or “subgroup(s) of people or organizations sharing one or more characteristics that cause them to have similar product needs” in order to advance their organizations (Lamb, 136). The purpose of “market segmentation”, or the process of dividing a market into those market segments, is to “enable the marketer to tailor marketing mixes to meet the needs of one or more specific segments” and thus “better allocate resources” (Lamb, 137). Perhaps, the most crucial market segmentation strategy is “psychographic segmentation”, which is market segmentation based on“personality, motives, lifestyles, and geodemographics”

Read More
1442 Words | 6 Pages

has millions of buyers and the company continues to woe more consumers to buy its products. The threat to buyers is not a big concern to Apple Inc. The competition on this area falls on the pricing system and differentiation of products to meet the unique needs of the consumers. The move to differentiate the products of the company aimed at addressing the diverse needs of the consumers (Bergvall-Kareborn and Howcroft 2013, p.280).

Read More
1596 Words | 7 Pages

1. In order to understand the success of Inditex’s best brand, Zara one has to understand their strategic choices, and at its core this revolves on having a good understanding of who Zara targets, and what makes this brand attractive. Zara’s most important target market can be understood by the use of demographics, they target young (18-40 year old) women, who are price-conscious with a mid-range income, and very sensitive to fashion trends.

Read More
1514 Words | 7 Pages

Apple introduces the most technologically advanced products before other companies can, giving them more business and establishing them as an innovator. These days, there are not many other places to go to buy a better product, so the consumer has to either buy iPhones at higher prices or do without them. There are few other competitors because of high barriers of entry. Since apple has so much market power and economy of scale, they can make almost a full profit on the selling price, making the company billions of dollars richer each year.   SOURCES OF MARKET POWER 1.

Read More
1248 Words | 5 Pages

Question 3.2 (P.C.3.2) Research a company. Assess internal and external factors for their influence on pricing decisions, quality and customer service. Internal factors must include marketing objectives, marketing mix strategy, costs and organisational considerations. External factors must include nature of the market and demand, competition, other environmental, resellers, and government.

Read More
989 Words | 4 Pages

In order to achieve such a desirable result, it is recommended to rely on segmentation, customer insights retrieved from a segmented audience, and to further target contents and

Read More
1879 Words | 8 Pages

targets the younger generations with more advanced technologies for examples teenagers .The iPhone, iPod and mac computers are spread worldwide. The company 's target includes almost all sectors of the society. Its targeted consumer is for younger and the older generation, Boys and girls. They have designed the gadgets colours according to it.

Read More
916 Words | 4 Pages

Market are segmented in order to make it easier for businesses to target these segments according to the features and habits they exhibit. These segments must be definable, specific, profitable, and is has room to grow. The following outlines the segmentation for the market of Mercedes Benz broken down into demographic, behavioral and psychographic segmentation. Demographic Segmentation: Markets can be segmented by geography where the business would market its offering towards individuals living in a certain area.

Read More
700 Words | 3 Pages

English 102 Essay 2 Jalal Bou Kanaan Outline “The Apple and Samsung showdown” I. Introduction: General Background information + Thesis: “what makes those companies not alike are the phones they release through the years, but are they that different?” II. “example of two leading rival companies in the field of smart phones” A. Information about the Samsung Galaxy Note 4 B. Information about the Apple iPhone 6 Plus III.

Read More
1246 Words | 5 Pages

Introduction The film industry falls into the category of industries that moves millions of people and dollars every year will be subject to the scrutiny from critics and public opinions. Practices, which are common in the film industry, such as casting actors to play characters with a different ethnicity or the number of female directors have been subject to critics recently. Concerns are voices by people who are concerned over the impact it could have in children and in society. Product Placement is a recurrent practice in films which causes concerns over its subliminal effects while also allowing more films to be produced given the advantages it has for producers.

Read More
999 Words | 4 Pages

The company’s logo and monogram being seen on their products is something which is easily recognized by every customer. It is not only well known but has a rich history. Louis Vuitton is known globally and has a strong image in Singapore, China, Hong Kong and Japan which are leading financial hubs and individuals with high net worth. Largest luxury brand with exclusivity Traditional craftsmanship is not compromised by Louis Vuitton as these products are made to fine details and of exquisite material, discount and promotion does not happen and defective products are disposed immediately as written in their policy. Louis Vuitton products are highly priced due to superior quality, degree of scarcity and exclusivity.

Read More
989 Words | 4 Pages

As a marketing manager, one must inform, persuade and remind the consumer of the new Cocoberries being introduced to them. First, to promote the new type of berries, market managers need to have a target segmentation. Target segmentation is the process where customers are cluster into one segment, for Driscoll’s to satisfy the needs of the consumer. According to Sara Dolnicar and Friedrich Leisch, in their article “Using segment level stability to select target segments in data-driven market segmentation studies,” market segmentation is used by firms to select the “most promising target segment.” When firms use target segmentation they can to find the specific target market to sell their product.

Read More
2130 Words | 9 Pages

Their target customers are young people in all kinds of education levels, religions, race and nationality. The occupation of their target customers could be very wide but mainly are sports player and athletics. It is because athletics are more rapidly to use sports products than other people. Their target customers are from different generations: Generation X, Generation Y. Psychographic Their target customers are people who care more about the utility and quality of the product than the price.

Read More

More about Apple's Target Market Analysis

Related Topics

Open Document