Cereal Essay: Apple O's also known as Appos, is a cereal that is in competition with Kellogg's Apple Jacks. Star wars and Poseidon Servers is sponsoring the cereal as part of their advertising campaign in order for potential consumers as well as an attempt to gather an audience to watch their upcoming film in 2017: Star Wars: Episode VIII. The cereal itself is coloured in a dark and illuminated fashion which represents the dark nature of Star Wars. It contains many features of Star Wars including light sabers, millennium falcons, astronomical puns and space itself. The cereal is mostly targeted at teenagers, children and potentially even adults. The cereal predominantly appeals to Star Wars fanatics. The name of the cereal alone, 'Appos', …show more content…
The testimonials are showing 'what apple-o lovers are saying'. The use of testimonials convinces the audience to put faith in the worthwhile cereal. It also shows that many others are supporters of the cereal, in order to get more supporters. The cereal has also employed many nutrition which appeals to the consumer's health benefits. By stating that the cereal is 'rich in fibre, low fat and vitamin enriched', the consumers are influenced to have a sense of reassurance that the cereal can increase their health, also being tasty. The nutritional facts at the bottom of the health benefits, is mainly a bunch of statistics and figures. The consumers are influenced to trust the creator of Appos as they are knowledgeable on their own cereal. The nutrition facts do not lie, so it will be hard to refute against the cereals nutrition facts. The cereal has also applied a QR code for the consumers 'to find out more about the health benefits [the consumers] can get from Apple-O's. The Qr code makes the product seem more professional and makes it seem that Appos has a high brand reputation. This attracts consumers who are looking for much professional and adept cereal. The cereal has an issued 4.5 health star rating assuring the consumers for its