Aquatite LLC is a multinational company that provides beverage lovers with a better alternative to soda. Our line of products is categorized into three, namely; purified water, Tropical flavors, and smoothies. These were crafted to change the perception that people have towards Polyethylene Terephthalate (PET) products. Also, we knew that offering a quality content will boast our sales drastically, and increase our market share. We have decided to increase our line of product by adding three new flavors to our line of products. Recently, we conducted a SWOT Analysis on our company, to identify the areas that need strengthening. In addition, we also conducted a research using marketing analytic tools to identify who we should be targeting, i.e. our Most Valued Customer (MVCs). The result indicated that our products appeals to different demographics, with ages between …show more content…
How to bridge the Gap This will tell us what we need to do to bridge the awareness gap, and meet our future target. We concluded that the following measures need to be taken: - We will recruit seasoned marketers, and brand promoters/ambassadors. - Currently, our marketing budget allocation is 10% of our revenue, we planned to increase it to 21%, in order to quadruple our product awareness to the unreached demographics. - We also planned to introduce three (3) new content that would appeal to the consumers that have shown no interest in our product. 4. Website and use of Social Media Our plan for social media usage is to use every post, reply, like, and comment, as a driving tool, to drive our business toward the desired goal. To ensure the smooth running of the program, we will hire a professional in social media outreach to keep the site interactive, and ensure the information we put out there is up to date. We will also audit the existing social media users, to know how it works, the demographics of the users, determine my targeted individuals, and find out other social media sites they