The ASDA Way of Working ASDA, the grocery store chain experienced financial downfall and low company morale. Archie Norman was charged with revitalizing the company financially and culturally. In the following sections, the types of changes that Archie Norman needed to engage in, the faces of change that ASDA would need to embrace, and employee motivation to engage in changes will be discussed. What Changes Were Required Norman needed to make comprehensive changes to every aspect of the company (Spector, 2013). The company essentially had no redeeming qualities at the time that he took over and began his Renewal program (Spector, 2013, p. 19). Profits had been diverted from the grocery component, to create a furniture and carpeting division, …show more content…
Turnaround, tools, techniques, and transformation were each utilized in an effort to bring ASDA to a new, strong and successful company. Norman employed turnaround when he sought to invest in the company’s assets, its stores and turn them around from deteriorating plants, by creating state-of-the-art facilities, changing them from what was, to places that their core customers would be happy to visit and shop. By turning their facilities around, they were able to improve short-term bottom line performance, and ultimately long term bottom line performance. Norman employed tools and techniques when he dared to change the processes. He changed the processes by getting rid of the furniture and carpeting components, he also changed the processes by creating self-managing autonomous teams that had their own profit centers. For example, the bakery was responsible for ensuring that the steps they took created value and profit for the company. An additional process that was changed was, as one manager stated, that everyone was to be included in everything that was done. By creating a corporate strategy for success, Norman was able to increase internal …show more content…
The cashiers had to see themselves as more than just a cashier, they had to see that they were in the business of service, and providing service to their customers was something that they could believe and take pride in accomplishing. Norman had to get his workforce to not only believe in their own jobs as being valuable and worthy, but that if they all worked together, in unison, integrity, and with a sense of pride, they could change the trajectory of the company