Art Nouveau And Gender Roles

124 Words1 Pages
Art Nouveau depicted a more whimsical light on women. Gender roles in society were changing with the beginning of war which meant the media’s view on women was also changing. Men heading off to war caused a shift in social stereotypes and woman were forced into the working class. Although several posters still used the idea of women being mere sex objects to gain appeal, such as Howard Christy’s Gee!! I Wish I Were a Man 1917 poster, the shift in focus was on recruitment and women 's involvement in maintaining life while men were off fighting a war. No longer could women be viewed as fragile objects to appease men causing a great change in the depiction of the female character in mass