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Ashton Kutcher's Interest In Investing In The Esports Industry

467 Words2 Pages

The eSports industry is getting a lot of attention from outside its fanbase. From an award-winning DJ to a retired NBA player, many famous personalities are showing interest in investing in professional eSports teams and companies.
This is not surprising since the eSports industry is rapidly growing each day where its audience numbers can rival those of traditional sporting events. Many experts are expecting the market to reach $1 Billion at the end of 2017.
Ashton Kutcher – Unikrn
That 70s actor is investing in the eSports platform Unikrn. Ashton joins fellow Shark Tank investor Mark Cuban as well as Guy Oseary to back the platform. Unikrn is an eSportsbook that offers odds for various gaming matches.
Cuban is seeing a potential to make money from the eSports audience. In Ashton’s case, he is a regular investor of tech companies. He has a stake in many popular brands such as Uber, SoundCloud, and Foursquare. …show more content…

Esports are mainstreaming, and Unikrn Arena provides fans with an additional level of excitement not found elsewhere.”
DJ Steve Aoki – Team Rogue
Steve Aoki is the first DJ to own an eSports team. Steve Aoki is not the least likely celebrity to invest in professional eSports team. The award winning DJ previously lent his likeness to the NBA 2K games as a special player. He also provided music to Dragon Ball Xenoverse 2 as well as is a non-playable character in the game.
Aoki is backing up the Vegas-based team Rogue. What drew the popular DJ to the team are its Overwatch players. Apparently, Aoki is a big fan of Blizzard’s team based shooter. Shaquille O’Neal –

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