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Asics Mission Statement

574 Words3 Pages

It all started after being taken out of the war service in the year 1945, Kihachrio Onitsuka worked as a sales person at a trading company in the city of Kobe for 3 years before realizing that he wanted to start his own company to create shoes for the kids going to school since at that time they were low on shoes supplies. The desire to help the kids opened the door which led to Onitsuka Co. Ltd in the year 1949 with a capital of 300,00 and only 4 employees. ASICS is located in Kobe, Japan a city of 1.5 million people, it is known for its multicultural population, also that’s where the main headquarters are located. ASICS mission is to become the number one brand for the sports enthusiast. To accomplish this, we pledge to continue to make the best product; striving to build upon our technological advances and pushing the limits on what we can learn from the body and its needs in athletic gear. We pledge to bring harmony to the body and soul. …show more content…

Kihachrio Ontiksuka went from being a bootlegger to owning a billion dollar company, the fuel that keeps this company running and being one of the number 1 company is a mission to help every individual reach their personal goal. September is Pediatric Cancer Awareness Month, and ASICS has teamed up with Cookies for Kids’ Cancer, a non-profit organization committed to raising funds to support research for pediatric cancer and not only pediatric cancer but also breast cancer, and prostate cancer. ASICS America will donate $10 for each pair of GEL-Cumulus 17 BR shoes, $2 for each t-shirt or short, and $1 for each pair of socks to the Prostate Cancer Foundation, with a guaranteed minimum donation of $100,000, with a maximum of

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