15. Ask Non-Shoppers 18-34 ONLY
A) Now I am going to read a list of statements. For each statement, please tell me how much you agree or disagree that it accurately reflects you. You can say strongly agree, somewhat agree, neither agree nor disagree, somewhat disagree, or strongly disagree.
Strongly Agree Somewhat Agree Neither Agree nor Disagree Somewhat Disagree Strongly Disagree
a. I enjoy shopping as a way to relax TERMINATE TERMINATE TERMINATE
b. I frequently look to my peers or social media in order to learn about current trends TERMINATE TERMINATE TERMINATE
c. Balancing work or school with my personal life is often challenging TERMINATE TERMINATE TERMINATE
d. When I am putting together a new look, I enjoy mixing expensive
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Have a child
d. Switch Jobs or Start a New Business
e. Purchase or Lease a Car
f. Purchase a First Home
MUST ANSWER “SOMEWHAT LIKELY” OR “VERY LIKELY” TO AT LEAST 2 OF THE ITEMS LISTED
16. Ask Non-Shoppers 35-55 and Lapsed Shoppers ONLY
A) Now I am going to read a list of statements. For each statement, please tell me how much you agree or disagree that it accurately reflects you. You can say strongly agree, somewhat agree, neither agree nor disagree, somewhat disagree, or strongly disagree.
Strongly Agree Somewhat Agree Neither Agree nor Disagree Somewhat Disagree Strongly Disagree
a. I frequently look to my peers or social media in order to learn about current trends TERMINATE TERMINATE TERMINATE
b. Balancing work or school with my personal life is often challenging TERMINATE TERMINATE TERMINATE
c. I enjoy shopping for apparel online TERMINATE TERMINATE TERMINATE
MUST ANSWER “SOMEWHAT AGREE” OR “STRONGLY AGREE” TO EACH STATEMENT
B) I am going to read a list of life events. For each statement, please tell me how likely it is that that event will happen to you during the next year. You can say very likely, somewhat likely, neither likely or unlikely, somewhat unlikely, or strongly/very
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Why is this your favorite place to shop? What is it about this place that makes shopping so enjoyable? Please be descriptive and try to bring it to life for me. [RECORD SUMMARY OF RESPONSE]
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RECRUITER:
• PLEASE USE THIS QUESTION TO MAKE CERTAIN RESPONDENT IS FLUENT IN ENGLISH, CREATIVE, ARTICULATE, SPEAKS FREELY AND IS EASY TO UNDERSTAND.
• S/HE SHOULD ALSO APPEAR TO ENJOY ANSWERING THE QUESTION. OTHERWISE, TERMINATE.
INVITATION:
Thank you so much for taking the time to answer these questions. I am happy to inform you that you do qualify for this study.
For this study you would be asked to participate in a 3-day Online Blog from_____________ to __________. It would probably take you about 45 mins-1 hour to complete all questions and activities on the Blog each day. A few weeks later you will be invited back for a 15-minute multiple-choice follow-up. Overall it should prove to be a really fun opportunity! For completing the both activities you would receive an incentive check for $___. You must complete both the blog and the follow-up to receive your