I will be constructing my white paper assignment around ASOS. ASOS serves as an online e-tailer for clothing that produces exclusive content, but also, provides clothes from other major brands within the industry, such as AAPE, Adidas, Billabong, and other non-major brands as well. One of their main value propositions is that they provide the latest and trendiest styles with a massive product line while being conveniently priced. Asos’s business/revenue model is to sell clothes solely online as an e-tailer, unlike other brick and click stores. They target their products and market strategy towards 20-year old adults who absolutely take pride in their fashion statement. They do not just provide a wide variety of clothes as an e-tailer, but they …show more content…
In the earlier eras, consumers were used to push advertising, where companies would push their messages and media onto consumers. Consumers would usually be passive, and this would happen with traditional marketing and media, such as TV, radio, billboards etc. You would not be able to interact with these media messages in anyway, unless you call the number they describe through the message. That is another reason e-commerce is so loved. People are able to benefit from the interactive features of the e-commerce world, where they are able to interact with the content that they are viewing on the site they are visiting. This is when the tide shift happened from push to pull media and marketing. This is when consumers actually seek out the product information because there are many sites that provide different information for anything you would like to look up. This is possible because consumers have such an immense amount of quality information on hand, this is also known as information density. This great feature of the e-commerce world allowed for the era of information asymmetry to come to an end. However, not all things can be perfect, and e-commerce is not the