Over the last two decades, technology has had a profound effect on the way real estate information is analyzed and disseminated. But with the exception of the real estate contract, and while the information delivery vehicle has changed which contains additional legal provisions designed to protect buyers and sellers the basic real estate transaction has not. Someone wants to sell but others wants to buy residential or commercial real estate. The job of a real estate agent or broker is to facilitate that transaction for the side of the fence that they represent. In the future, what they’ve been doing all along won’t change much from the services that real estate professionals provide. However, real estate agents and brokers bring innovations in software, web design and mobile applications perform their duties in more timely, effective and efficient manner. There are tech-savvy customers who demand it, and …show more content…
The agent’s or broker’s website isn’t as important anymore. It’s the business apps that agents use that are more important today. Some of the agents are starting to use their phone as a client servicing tool. Apps can provide everything from digital signature solutions to normalized forms and paperless transactions are becoming the norm in the industry. It can send a listing right from the cellphone. Consumers can pull up VoicePad and they can hear about the home. Similarly, interactive digital presentations allow realtors to show photos and virtual tours of properties on their laptops and mobile devices. Through the use of listing syndication such as Listhub, realtors need only to upload their listings once in order to distribute them to various websites, within a matter of minutes. And when there’s an update, potential buyers are notified in real time. Realtors can organize and interact with both present and future customers with the numerous customer relationship management (CRM) platforms on the