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Assignment 1: Comcast Company Marketing Plan

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Comcast Kehinde Bankole Davenport University Marketing & Management BUSN-520 Professor Philip Shaps November 10, 2017 Description of Organization, All Subsidiaries, Business Units and History Comcast Corporation is a global media and technology company with two main business segment, Comcast Cable and NBCUniversal. Comcast primarily operates in the US. Comcast main headquartered is located at 1701 John F. Kennedy Blvd., Philadelphia, PA and is named the Comcast Center. The Comcast Center was built between 2005 and 2008 by Liberty Property Trust. The 58 floors, 975 feet high, and 1,250,000 square feet Comcast Center was formally commissioned on June 2008. The Market at The Comcast Center includes restaurants and retail outlets. …show more content…

NBCUniversal operates and distributes cable communications, cable networks, broadcast television, filmed entertainment and theme parks. Comcast other services to commercial customers include, website hosting service, an interactive tool that allows customers to share, coordinate and store documents online, hosted voice services using cloud network servers, business directory listing, added capacity for multiple phone lines, metro-ethernet data, and cellular backhaul services to mobile network operators. The company's cable networks business segment operates a portfolio of 15 national cable networks, 11 regional sports and news networks, various international channels, cable television production studio, and related digital media properties consisting primarily of brand-aligned and other websites. Among from many of the company's national cable networks are USA Network, Syfy, E!, CNBC, MSNBC, Bravo, Golf Channel, Oxygen, NBC Sports Network, Style, G4, Chiller, CNBC World, Cloo, and Universal HD. Its 11 regional sports and news networks serve approximately 39 million subscribers across the US nationwide (Comcast Corporation, …show more content…

Comcast offers its services in many states and the District of Columbia and is one of the world’s largest residential cable and internet providers and provider of phone services. In addition to having the largest market share in the residential high-speed internet and landline phone markets, Comcast also offers cellular phone services in Pennsylvania, Delaware and New Jersey through American Cellular

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State Street Corporation - a financial services and investment management company based in the U.S. that owns about 4.4% of Comcast's outstanding shares. Capital Research and Management Company - an investment management company based in the U.S. that owns about 2.8% of Comcast's outstanding shares. Wellington Management Group LLP - an investment management company based in the U.S. that owns about 2.6% of Comcast's outstanding shares. Individual shareholders. Brian L. Roberts - Chairman and CEO of Comcast Corporation.

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As the largest broadcasting company by revenue in the world, Comcast Corporation is an American mass media company that also provides internet and telephone service in addition to cable service to residential and commercial customers in 40 states. Company's humble beginning can be traced back to 1963, when Ralf J. Roberts and his two business partners, Daniel Aaron and Julian Brodsky, purchased American Cable Systems - a small cable operator in Tupelo, Mississippi (Comcast Corporate). With only 5 channels and 12,000 subscribers at that time, the company grew over the years to eventually serve 47 million customers in 2015 and a revenue of $68.775 Billion (Comcast Financials). For the purpose of this paper we will focus on the internal and external

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They also had provision of content through QVC, Comcast- spectaco and Sorts net. Comcast Corporation was principally engaged in the development, anagement and operation of broadband cable networks and in the provision of content through principal ownership of QVC, Comcast-Spectacor and Comcast SportsNet, a controlling interest in E! Entertainment Television and through programming investments.

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Comcast’s mission statement is, “Comcast brings together the best in media and technology. We drive innovation to create the world’s best entertainment and online experiences.” So today, in a world that is technologically driven, Comcast has many competitors and needs to gain/keep a comparative advantage. Most recently, Comcast announced a 45 billion dollar merger with TWC, TimeWarner Cable. This merger would result in the biggest broadband cable provider in the U.S. Comcast will gain a huge amount of power and much power over the ISP space, some say this was a monopolistic power move.

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Becoming the media giant. On January 28, 2011, Comcast and General Electric finalized their agreement to form a joint venture consisting of NBCUniversal and Comcast’s cable networks, regional sports networks, and certain digital properties and unconsolidated investments.  Under the contract, Comcast Corporation acquired 51% of NBCUniversal from General Electric, becoming the majority owner of the company. The $6.5 billion in cash and $7.25 billion in programming assets deal, creates “the ideal entertainment and distribution company,” said Comcast CEO Brian Robert (Money..). Furthermore, the deal was “a perfect fit for Comcast and will allow us to become the leader in the development and distribution of multiplatform ‘anytime, anywhere’ media

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By expanding into the global market, Comcast is able to cater to more customers and have access to more talent. Comcast has domestic offices all throughout the United States of America with their headquarters being in Philadelphia, Pennsylvania. Comcast has no international offices but, being a conglomerate, its many subsidiaries have international offices. Comcast recently acquired Sky Group, a media company that services many European countries, which has its headquarters in London, United Kingdom. Comcast is engaged in the global economy with their plethora of subsidiaries, including the aforementioned Sky Group, BlueFace, Telemundo, AZN Television.

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Being a company that is huge on building a reliable and unbiased network is of essence to our

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Verizon main business strategy is to satisfy customer needs by providing high-speed internet services of up to 100 Mbps and quality internet products at a low price. To achieve this, Verizon Company has to assess global tastes and preferences of customers in the global market and produce products and services that are in line with the tastes and preferences in relations to quality and standards of the internet services to provide in the target market. Another goal is adoption of new technology such as digital marketing with the use of mobile and video conferencing to market its services and products that will increase the company profit and market share in the industry (Bergen, M., & Sebastian, M., 2014). The company strategic structure

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There is no plain answer for this question in plain sight and Comcast was well aware of

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Their TV and internet services/products include a wide range of other services within them. These include DISH anywhere, Hopper GO, International and Phone bundles, TV Channels and Packages as well as TV Outdoors. Their wide range of services and products allows for them to increase the attractiveness of their organization as well as provide customers with everything they could want

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1. Organization Overview Comcast is an American mass media conglomerate and is the largest cable and broadcasting corporation in the world by revenue. Comcast processes a large number of customer payments each day from various sources (credit cards, bank accounts, etc.). The acceptance of these payments is of the highest priority to ensure the safe, secure, and accurate collection of the customers’ money. Since the payments can come from many various sources, it is a complex system to monitor and ensure all systems are operational 24x7x365.

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According to Forbes (2015) the company had more than 21.4 million subscribers in America and it’s representing approximately 21% of pay-tv subscribers (Forbes.com, 2015b). The company has bigger market share, better performance and strong brand name, supported by good reputation over its customers.

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