Our vision is to become the number one choice when it comes to assisted living facility service delivery in Parkland city, and also to be count as one of the best-assisted living facility amongst the top assisted living facility service provider in the Florida within the next five years. Our mission is to provide good quality care to the seniors and make the services accessible to both highly placed clients and lowly placed clients as long as they can afford our services. We need the customers as much we want our staff because we need to hire excellent and qualified professionals to get our customer the best services ever. We want to win the customer heart over our competitors, and we can accomplish that by providing customer service that is outstanding. …show more content…
We plan on having a meeting once a month with all our staff, and before the meeting end, everyone has to say the mission statement. Each month our employees will have a bonus cash adding to their salary, but we don’t know the amount for each month because it will depend on the company profit. By doing that, it will motivate them more to work hard and provide excellent services to our customers. We are also going to hire experts who have good understanding of the assisted living facility industry to help us develop marketing strategies that will help us achieve our business goal of winning a larger percentage of the available market in Florida. Glee Senior Living Center will adopt the following sales and marketing approach to win customers over; by sending introductory letters to the residences, clubs for elderly in our area, advertise it on newspapers, referrals, local TV, and social media