Associate Guide Book for Social Media Social media is changing the work and the workplace in equal measures. It opens up a new avenue to engage into conversation with diverse stake holders from a potential recruit to a potential customer and of-course public at large. It is therefore important as a business of social fabric and with ethos of connect that we be prominent across channels. It is also a universal platform to showcase the best practices and initiatives and bring into play the synergy or global initiatives. These should be regimented guidelines for participating in social media for all stakeholders be it leaders, associates, partners and the others. It is for anybody who is adding to the brand credence in the digital world be it …show more content…
• If there is a digital conversation that you are going to be a part of basis your current role then the same needs to be intimated to the social media team in prior and the topic of the discussion has to be signed off. • This implies for Twitter Chats/ Digital Radio Broadcasts/ podcasts/ hangouts/ webinars/ etc. If there is a logo usage/branding of Tech Mahindra in any of the third party content then the creative need to be signed off by the branding team in advance. • We shall also be especially careful if there is participation from Competition and peer to peer mapping is essential for ex: A CEO will only be part of conversations where there is a participation of equal or greater mapping from the competition. • Also because of the virtue of your role you may be on ground for certain events and major announcements or landmark moments, in such cases it is much rather desired that the news flash first happens from the TechM handles and then leading others to retweet. Please understand that the larger objective is build a significant brand online and in-turn we all stand to benefit. This holds true for awards, deal announcements/customer wins, partner alliance and mega …show more content…
Please be discretional when sharing posts that you in no way give away the critical information which also is comprised in the confidentiality clause of your appointment. Once a content is digital it is permanent so the risks and requisite care is much more. Hush the Secrets: Dont reveal or Disclose confidential information. We work with several constraints with our customers so please don’t publish content stating Öur Customer” ät client site”(naming the client etc.). Needless to say that associates shall not comment on legally controlled information which include : Matters that are under trial or courts, financials or business mission statements that are unpublished and any new product innovation currently underway unless specifically sanctioned. There is a difference between leaving the bread crumps or giving up your kitchen. Please at no time let the brand Respect your market and its players: Please do not take on completion in the digital space. No bashing of the competition which includes comments on their financial performance, deal announcements,