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Athlete's Warehouse Strengths

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Strengths - 1. Strong brand reputation: Athlete's Warehouse has built a strong brand reputation in the sports retail industry, known for their high-quality products and excellent customer service. This reputation can attract loyal customers and help differentiate them from competitors. 2. What is the difference between a'smart' and a'smart'? Wide product range: Athlete's Warehouse offers a wide range of sports equipment, apparel, and accessories for various sports and activities. This diversity can appeal to a larger customer base and increase sales opportunities. 3. What is the difference between a'smart' and a'smart'? Strategic location: Athlete's Warehouse is located in a high-traffic area with easy access for customers. This prime location can drive foot traffic and increase visibility for the store. Weaknesses - 1. Limited online presence: Athlete's Warehouse has a limited online presence compared to its competitors. This can result in missed opportunities for reaching a wider audience and increasing sales through e-commerce. 2. What is the difference between a'smart' and a'smart'? Limited marketing efforts: The company has limited marketing efforts in place to promote …show more content…

E-commerce expansion: Athlete's Warehouse can expand their online presence and invest in e-commerce to reach a larger customer base beyond their physical store location. This can open up new sales opportunities and increase revenue. 2. What is the difference between a'smart' and a'smart'? Partnerships with sports teams or organizations: The company can explore partnerships with local sports teams or organizations to sponsor events or provide exclusive discounts. This can help increase brand visibility and attract new customers. 3. What is the difference between a'smart' and a'smart'? Expansion into new markets: Athlete's Warehouse can consider expanding into new markets or introducing new product lines to diversify their offerings and attract different customer

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The first strength that I could identify was their strength in familiarity with the product set and customer type for their business. Their background as athletes, athletic educators and their prior startup give them some competitive advantage against others. A second competitive Advantage for Athlete Warehouse would be there flexibility in location. I definitely learned from the basement location of their first business and are prepared to make smarter decisions with lower costs and higher productivity. A third strength for their pending business will be the contacts and opportunities with educational institutions.

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Our store meets the real needs of many sports players, trainers, athletes, and coaches everywhere because without us, there would be no them. This is our slogan as well, “Without us, there is no you!” The reason why these types of people are our intended customer is because these are the types

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This might provide a larger customer base for Athlete’s Warehouse. 3. Deficient inventory of competitors – As Colin states “According to my estimates there are at least 3000 people in this market area are willing to pay good prices for good quality merchandise. These people are not being serviced by the existing businesses”. (Howse, B. 1992).

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