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Attias Group Paper

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The Attias Group is a locally owned Boston area real estate company, founded in 2001. Since then, it has risen as one of the top Massachusetts area residential real estate companies and continues to grow as it gains agents and exponentially gains clientele. The primary reason that the Attias group has risen so quickly as a competitor in the field of real estate can be heavily attributed to outstanding marketing. Through an interview with a top Attias Group Realtor, Kate McCall, we were not only able to receive some insight into the world of real estate marketing with the Attias Group, but also see challenges faced in the residential real estate market throughout the United States as well as the rest of the world. A normal day for Kate, as well …show more content…

Place - when marketing certain properties to buyers, location is an important aspect to consider when trying to find the best match for a customer, whether they want an urban setting downtown, to live along the Boston coastline, or maybe a nice suburban neighborhood near the city. Product - the property itself is what real estate companies are selling. This goes into further detail to specifically pinpoint your customer’s needs; are they looking for a studio apartment, a family home, or maybe a luxury penthouse? Price - one of the most important aspects when deciding which houses you want to market to your buyers is figuring out what their specific price range is and how much they are willing to spend on their new piece of property. Promotion - promoting your company through various channels of marketing is the key to gaining and retaining customers. Promotion ranges from television commercials and billboards, to social media marketing and sponsorships. Promotion is primarily linked to budget. For example, if a real estate company decides to do a sponsorship as a means of brand recognition, it has to look at it’s budget in order to decide whether to sponsor a small or large event, a sporting event, a non-profit charity event, or even a community building event. These promotional decisions must be made based on priority with budget in

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