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Aubrey Malphurs Advanced Strategic Planning

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The author Aubrey Malphurs in his book Advanced Strategic Planning: A 21st Century Model for Church and Ministry Leaders, provides comprehensive yet insightful information not only for anyone who has been called into ministry, whether it be a pastor or ministry leader, but for those who believe in the vision of the ongoing mission of Jesus Christ. In his book he directs and guides those called to be leaders through the strategic planning process of strategic planning referring to leaders as navigators preparing them with the quintessential tools to leave land and with faith walk out to an ongoing awaiting sea of strategic planning. Malphurs begins by identifying the problem among many churches reflected in what he calls a “Sigmoid curve,” or …show more content…

Throughout this book Malphurs seems to have a genuine desire for the local church to succeed in helping reach lost souls for Christ. Although some terms can be confusing at times, when he uses navigator, then point leader to church leader, he stresses the importance that both the vision and the mission statement should be clearly defined. Malphurs challenges the church to discover and develop, and change core values to embrace those that will lead to a correct biblical mission (pp. 116-117). Malphurs states, “Luke states the church “devoted themselves” to its core values which he lists in Acts 2:42-47 (p. 146). But, if a church has not been taught core values, even a strategic leadership team may not know what to look at or how to discover …show more content…

At first, I didn’t this book applied to me because I am not a pastor, but it really does. I realize now that strategic planning is an ongoing process and in order for me to move forward more effectively, I have to make sure that I embrace my core values, and have a biblical mission and compelling vision (p. 28). Malphur made me realize what a mission is and what a mission is not. He made me realize what a vision is and what a vision is not. I have bookmarked the pages of the book which speaks about vision and mission. There are three out of the ten distinctions that stick out in my mind that Malphur states and I am

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